Deliverability - A Silverpop & Return Path Keynote

Getting Emails Delivered in the World of the Intelligent Inbox- a Silverpop & Return Path Keynote Webinar.

Attendees will hear the latest changes to inbox deliverability and learn several strategies for successfully navigating their way through the deliverability maze, including how to:

• Authenticate your messages
• Optimise design and HTML coding
• Increase engagement and interaction

Recorded Feb 2 2012 57 mins

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Presented by
Richard Evans, Director of Marketing -EMEA, Silverpop & Richard Gibson, Manager, Channel Relationships -Return Path

Presentation preview: Deliverability - A Silverpop & Return Path Keynote

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Silverpop EMEA

Why Everything You Thought You Knew About Mobile Marketing Is About to Change Recorded: Nov 18 2015 60 mins

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Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter is fragmented. Successful marketers realize the buyer journey must be better integrated, but as channels continue to proliferate, it’s challenging to get the full picture of what the customer experience looks like.

Join IBM Mobile Engagement Leader Josh Rochlin as he shares tips and insights marketers can use to deliver an improved mobile experience and better incorporate mobile into their overall digital marketing efforts. Learn how to:

More effectively capture mobile behaviors, preferences and sentiment
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Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. With contacts increasingly seeking a seamless experience across a company’s call centre, emails, website and mobile channels, marketers can step up to help exceed prospect and customer expectations, and even achieve higher lead-to-sale conversion and retention rates.

In this session, Silverpop Marketing Evangelist Ellen Valentine and Genesys Solution Foundry Director, Cliff Bell, will share best practices for how you can deliver the right cross-channel communications and content at this great moment of opportunity.

Get tips for:

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