Name: Automated and Dynamic: Lead Nurturing Success from the Inside
Start: 2012-08-07T14:00:00Z
End: 2012-08-07T14:41:41.000Z
Location: BrightTALK
Rating: 4

Get more personal by getting more automated. Increase relevance and engage customers and prospects with messages that drive revenue.

Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter is fragmented. Successful marketers realize the buyer journey must be better integrated, but as channels continue to proliferate, it’s challenging to get the full picture of what the customer experience looks like.

Join IBM Mobile Engagement Leader Josh Rochlin as he shares tips and insights marketers can use to deliver an improved mobile experience and better incorporate mobile into their overall digital marketing efforts. Learn how to:

    More effectively capture mobile behaviors, preferences and sentiment
    Deliver integrated mobile experiences at every touch point
    Engage your customers in the moment with contextually relevant interactions
    Use the data you’ve captured to enrich the customer experience across channels
    Influence intent in new ways in a world of interconnected devices

Why Everything You Thought You Knew About Mobile Marketing Is About to Change

Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. With contacts increasingly seeking a seamless experience across a company’s call centre, emails, website and mobile channels, marketers can step up to help exceed prospect and customer expectations, and even achieve higher lead-to-sale conversion and retention rates. 

In this session, Silverpop Marketing Evangelist Ellen Valentine and Genesys Solution Foundry Director, Cliff Bell, will share best practices for how you can deliver the right cross-channel communications and content at this great moment of opportunity. 

Get tips for: 

•Better integrating your call centre into your overall communication strategy 
•Having more relevant conversations and increasing customer loyalty 
•Using contact centre data and digital behaviours to trigger proactive communications that increase engagement
•Fostering a more rewarding customer journey across all channels

Closing the Loop: Intelligently Connect Your Campaigns Across Channels

Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts. 
Learn how to:
•Determine the key stages in the customer journey
•Map out the buyer’s thoughts and needs at each stage
•Identify areas you can improve to enhance the customer experience
•Use a multichannel approach to connect more effectively with contacts
•Expedite prospects’ and customers’ movement along the customer journey

Customer Journey Planning to Drive Your Digital Marketing Success

In this book club webinar, Daniel Rowles, author of Mobile Marketing, will explore the key technologies, opportunities and challenges of Mobile Marketing. The session will explore how we can optimise every stage of our digital marketing to give the best experience to users across a range of mobile devices. As well as providing a range of tools and techniques that attendees will be able to take away and use straight away, Daniel will also explore what the future of Mobile holds for us.

#spopbookclub presents Mobile Marketing

Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

Join Pam and Silverpop's very own Ellen Valentine for a deep dive into this expert new book.

#spopbookclub presents Global Content Marketing with Pam Didner

UnSelling is about everything but the sell.
It's about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

#spopbookclub presents Unselling with Scott Stratten

When every customer, and indeed prospective customer, is within easy access of broadcasting an opinion on your brand, your service, your product, what do you do? How do you turn contacts into engaged customers, and maybe even brand ambassadors? 

Jason Thibeault and Kirby Wandsworth have some ideas on this, and they want to share them with you! 

Join them for the latest Silverpop Book Club webinar where they’ll discuss highlights and key takeaways from their book Recommend This! 

Register now and join us on live on Wednesday 13 August at 4pm GMT; alternatively register now and we’ll let you know as soon as the recording is live to watch on demand. 

“Big Data makes it possible to create personalized online interactions, and now Recommend This! shows us how to use that power to fully engage every visitor” - Chris Lynch, Partner, Atlas Ventures

Recommend This!

Marketing and presentations go hand in hand; whether it’s a pitch, a presentation to the board, or simply a staff briefing, most marketers accept that presentations are part and parcel of the job.

Whether you’re a seasoned on-stage rock star or just starting out, this Silverpop Book Club webinar will introduce you to the formula behind powerful presentations.

The book; The Presentation Lab brings together ten years of presentation experience and development allowing readers to access the very latest thinking and apply it to their own presentations.

Author Simon Morton founded a consultancy and design service that started in a spare bedroom in the UK and went on to become one of the best regarded presentation companies in the world.

#spopbookclub presents The Presentation Lab with Simon Morton

Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business. 

Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.

#spopbookclub presents Epic Content Marketing by Joe Pulizzi

Author of ‘Crush It’ and ‘The Thank You Economy’ Gary Vaynerchuk joins Silverpop for a special Silverpop Book Club Webinar on Thursday 6 February. Register here to join us at 2.30pm and here from the author himself about ‘Jab, Jab, Jab, Right Hook!’ a compelling ‘How-To’ book on telling your story in a noisy, social world. 

Known as @GaryVee to his 1 million plus twitter fanbase, Vaynerchuck is an author and entrepreneur with an enviable CV. He developed his social media expert credentials whilst running winelibrary.com; turning it into a $45million business, before launching Vaynermedia in 2009 to help companies like GE, PepsiCo and the NY Jets. Gary is also an angel investor in a range of Tumblr, Uber, Birchbox and Twitter and an inspirational and entertaining public speaker.

#spopbookclub presents Jab, Jab, Jab, Right Hook with @GaryVee

Forget Simon Cowell...there's an opportunity for every business leader to have the real 'M' Factor and we have just the book to show you how...

It's not every day an ex-BBC presenter and Media Training expert shares his secrets' in a book, and very rarely does Sir Stuart Rose, former Chairman and CEO of Marks and Spencer comment: " If you want to understand how to get the media on-side, in good times or bad this book is a good place to start".

Intrigued? Join us for a look into how to develop the M-Factor....

The M Factor - Tom Maddocks

Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy. Learn to incorporate essential content optimization and social media engagement principles thereby increasing your ability to acquire and engage relevant customers online.
 
Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.

Silverpop Book Club - Optimize with Lee Odden

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. 

With two best-selling books, and a third on the way entitled “QR Codes Kill Kittens”. Scott now has over 150,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com.

Listen to Scott discuss his latest book 'QR Codes Kills Kittens', including a question and answer session.

Silverpop Bookclub - QR Codes Kill Kittens with Scott Stratten

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.
 
Now he’s sharing his approach with you.

Silverpop Bookclub - Digital Disruption with James McQuivey

Welcome to the era of personalisation: 1-to-1 marketing

Join marketing experts from Optimove and Silverpop for an exclusive webinar and learn:

•How to use an algorithmic approach to segmenting customers 

•How to use personalised dynamic content to send emails to millions of segments of one

•The impact personalisation can have on: conversions, customer spend and retention

With examples from the gaming industry and beyond, this is a must-watch webinar.

A New Era of Personalisation: 1-to-1 marketing

Brilliant Business-to-Business (B2B) Digital Marketing is the first ebook focusing on good practices for business-to-business marketing!

Join Rene as he explains his 7 steps to Brilliant B2B Digital Marketing! 

As a starting point or a refresher, join us and make your marketing brilliant!

Silverpop Book Club - 7 Steps to Brilliant B2B Digital Marketing!

Silverpop Book Club; a carefully curated series of short webinars designed to give you our pick of the latest and greatest marketing knowledge, brought to you by some of the smartest marketers we know....

Hear Bryony Thomas, author of Watertight Marketing,  explain 13 of the most common profit ‘leaks’ in business and learn how to begin to make your marketing ‘watertight’.

Silverpop Book Club with Bryony Thomas

The world of marketing can change dramatically in a year, and in 2013 focusing on the customer will be crucial...

Join this webinar and get ahead of the six biggest digital marketing trends of 2013, whilst learning how to listen to your customer's behaviour to:

    Tap the powers of "big data" and a unified behavioural database
    Develop a content marketing strategy for the full buying cycle
    Weave social throughout the entire user experience
    Deliver content that’s easy to interact with across multiple device

2013: What to Expect and How to Succeed in the Year of the Customer

Whilst many of us look forward to welcoming the games to our capital, we still need to ensure that your marketing doesn’t finish last behind your competitors.  Now is more important than ever to ensure you maximise the effectiveness of your email campaigns.

So whether it’s business or usual or you’re working from home during the games - join Silverpop’s webcast on the 7th August to learn how Automated Lead Nurturing can take your marketing to an elite level.

Automated and Dynamic: Lead Nurturing Success from the Inside

Email

Marketing Automation

Lead Nurturing

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Automated and Dynamic: Lead Nurturing Success from the Inside

Presented by

About this talk

More from this channel