Automated and Dynamic: Lead Nurturing Success from the Inside

Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business.

Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.

In this session, Lee Jorgenson, senior account manager at Compendium (recent addition to the Oracle Eloqua family) will discuss the changes happening in search, social & email marketing that are changing content marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.

Attend this webinar to better understand the changing face of content marketing.

The battle between sales and marketing has been raging for years. With the digital marketing revolution, many thought the cold war between both groups would thaw. In many companies, it hasn’t; despite thousands of blog posts and webinars on the topic. For this first time, a webinar will start with both points of view and present honest and sometimes raw feedback from both sides. By the end of the webinar, we hope to settle a truce. Whether you are in marketing, sales, or are an executive, you must attend this webinar.

Sales teams hunger for it. Corporate boards stress about it. Marketers evangelise about it. But for most organisations, personalising digital marketing to their individual consumers has been a vision of marketing beauty and is still a business dream to aspire to.

In this free webinar, digital agency and Sitecore Solution partner 3Chillies will show you the platform you need, how these platforms work, and how do you control and maximise their potential without losing control.

As they say in The Hunger Games “May the odds be ever in your favour.”

In this webinar, you will:

•Identify the challenges of personalisation
•Get an overview on how to plan and implement the systems/platform you need
•See examples of personalised marketing and automation in action
•Understand the principles of analysing marketing engagement analytics

Bryan Archer, Technical Director of 3chillies invites the audience to attend his webinar: The Hunger Games - Using Personalisation To Feed That Inner Marketing Need

Join the webinar
https://www.brighttalk.com/r/sWk

This webinar will detail how mobile can be used as part of a multi-channel customer engagement strategy. It will explain how mobile along with email, print and social media can support each other in both marketing and operational messages. The webinar will look at some success stories from brands in retail and gaming.

The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales.

The whirlwind advance of digital marketing has resulted in a stampede as marketing managers race to ‘land grab’ their part of the digital space.

In the frenzy we may have lost sight of one enduring fact...that buyers are people; always have been, always will be. Can our marketing truly connect with buyers if we treat them as just ‘data’ and a ‘digital footprint’?

This webinar will compare HI and non-HI channels, examine where HI is most effective and look at how frequently it should occur. It will also outline the top five benefits of human interaction and reveal a unique research conducted by the SCi Sales Group.

Marketers today want to use all their data to give richly optimized experiences to their visitors. Thought leaders in the space are achieving this via data layers to collect all sorts of data and push it in real time to their conversion solutions. Hear how these innovative digital marketing organizations are implementing real-time data layers across their websites in order to power their analytics and optimization programs. Also discover how digital businesses are accelerating their data and tag control to drive analytics and optimization success and therefore become far more agile.
In this webinar, you will learn:
• Best practices on how to implement a custom data layer for your site
• How to use it to transform your data into actionable marketing initiatives
• How digital businesses accelerate their data & tag control to become agile

Speakers: James Niehaus, VP of analytics & digital strategy at Ensighten, Adrian James, managing director EMEA at Ensighten and Richard Clogg, Director of Data and Integration Services at Acceleration

Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.

In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.

As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers to cultivate ready-to-buy leads. Traditional demographics are failing as a method for identifying likely buyers, so how do modern marketers keep up?
Join us to explore the world of lead scoring. Learn how to cultivate a tight relationship between sales and marketing by identifying hot leads, ranked and scored based on profile characteristics and tracked online behavior.

This session will cover:
• Why traditional demographics are failing as an identifier for likely buyers
• The lead scoring equation: Profile + Behavior = Likely Buyers
• Using lead scores to influence marketing & sales messages
• Cultivating sales & marketing alignment
• Case Study: NuGrowth Solutions