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Travel Marketing: Upgrade your campaigns to first class

Recorded Sep 5 2012 22 mins
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Presentation preview: Travel Marketing: Upgrade your campaigns to first class
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  • A successful lead generating webinar program doesn’t just need stellar content. Once you’ve crafted the perfect title and abstract, you’ll need to execute strategic tactics in your marketing automation system to drive registrations, views and leads.

    BrightTALK’s Marketing Campaigns Manager, Meghan Weinreich, and Dallas Jessup, our Content Marketing Manager, will share top industry insights and proven ways to see an increase in ROI from your webinars with Marketo.

    Join the BrightTALK Academy and learn how to:
    - Perfect your program setup
    - Implement successful promotions
    - Segment your target list
    - Score and nurture your leads through the funnel
    - Effectively push webinar leads to sales
    - Measure your results
  • Sponsored by Lionbridge

    It’s no secret – any well-known brand you see on a regular basis is already playing with a localization strategy to increase market reach. For your message to resonate, you need to be thinking not just at a regional level, but about your global customer experience.

    Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience.

    We'll walk you through the most common challenges that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. We'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand’s globalization.

    In this webinar, you'll learn how to:

    - Re-think campaign creation at the regional level -- and the global one
    - Effectively use in-market experts to drive better impact
    - Make your branding as world-ready as possible.
    - Use metrics to show the truest picture of your campaign's effectiveness
    - Enhance the customer experience through storytelling and added local flavor

    Speakers include:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Dave Fish, SVP, Expert Services, MartizCX
  • Do you struggle to create a successful Christmas email strategy in time to take full advantage of the festive opportunities? Struggle no more! Attend this webinar and we will help you plan accordingly and get ahead of your competitors. Ho, ho, ho!

    Why attend?

    - Identify Christmas opportunities and how this will affect your overall email strategy

    - Create engaging and unique content to make your emails worth opening

    - Use behavioural data & make the most of product marketing during Christmas

    - Produce highly personalised and targeted emails to stand out from the crowd
  • Sponsored by FollowAnalytics

    Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.

    The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!

    In this webinar, you'll
    * Learn the difference between geo-fencing, geo-targeting and geolocation
    * Discover the savvy geolocation techniques being used by today's top marketers
    * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
    * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.

    John Koetsier, VP of Research, VentureBeat
    Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters

    Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.
  • On 22nd September 2015, the Marketing Nation Roadshow came to London! Discover what the great thought leaders - attendees, speakers & organisers - thought of the event in this video, filmed on the show floor!
  • Sponsored by Tableau

    There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’
    VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase.

    The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data.

    Attendees will:
    * Learn the primary objectives for marketing analytics organizations today
    * Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases
    * Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging
    * Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance

    Jon Cifuentes, VB Insight Analyst
    Scott Beck, Program coordinator, Master of Science in Customer Analytics, Xavier University
    Dmitri Williams, CEO, Ninja Metrics

    This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015.

    Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • In this short video, Jack Wrigley - VP Business Development, Kickbox - talks data transformation and the great mashup between the CMO and CIO role.
  • In this short video, Aoife Garvan of LinkedIn, speaks to the many new creative technologies keeping marketers on their toes.
  • In this short video, Connor Shaw, Marketo's EMEA GM, continues the conversation of how marketing and sales are changing the way we communicate.
  • In this short video, Liz Smyth - Marketo's AVP Marketing - shares exactly what Marketo's Inspiration in the Nation, Marketing Roadshow is all about - collaboration, innovation, knowledge sharing and more!

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  • Title: Travel Marketing: Upgrade your campaigns to first class
  • Live at: Sep 5 2012 2:00 pm
  • Presented by: Silverpop
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