Attribution Strategies: A Hierarchy of Needs and Solutions

Presented by

Ron Fusco, 3Q Digital, and Chris Knoch, Big Squid Interactive

About this talk

Attribution is the single knottiest issue facing digital advertisers today. If you're advertising on more than one channel or device, measuring the value of each is key to optimization. Join 3Q Digital's Ron Fusco and Big Squid Interactive's Chris Knoch as they break down a hierarchy of attribution needs, from basic to hyper-advanced, and how to solve for them. Topics will include: - revenue-tracking fundamentals - the perfect vs. the good - in-focus KPIs - a full suite of advanced models (Rules Based, Regression Based Path Analysis, Game Theory, Econometric Time Series Analysis)

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3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.