Mobile SEO: The Landscape, Success Keys, and the Future

Presented by

Colin Guidi, 3Q Digital; and Jordan Koene, Searchmetrics

About this talk

The mobile experience covers two realms: app and website. The content and layout of each will help determine your app's discoverability and whether users decide to engage. 3Q Digital Director of SEO Colin Guidi and Searchmetrics Chief Evangelist Jordan Koene will walk you through different elements of site layout and content and app layout and content to help you show up more often and engage users for longer after they find you. Topics will include: - elements of app content and how to optimize them for higher ranking - what users need to see when they engage with apps - mobile site design: responsive vs. dynamic vs. dedicated - mobile site content that works We'll leave plenty of time at the end for Q&A. Join and bring questions!

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3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.