Facebook ads: the skinny on new DR features

Presented by

Catherine Doyle, Facebook, and Brad O'Brien, 3Q Digital

About this talk

Facebook Partner Manager Catherine Doyle and 3Q Sr. Director of Social Brad O'Brien team up to give our clients an exclusive in-depth look at Facebook's recent direct-response releases. Catherine and Brad will dive into best practices on: - the new Facebook pixel - Canvas - Dynamic Product Ads - Lead Gen Ads - Slideshow - Carousel - Conversion Lift Studies In addition, we'll cover seasonality and how it affects CPC and CPM, which should help with planning around upcoming holidays (Valentine's Day!). We'll make sure to leave room for Q&A at the end, so save your spot today and join us on the 25th!

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3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.