Facebook advertising: master the customer journey

Presented by

Catherine Doyle, Facebook; Brad O'Brien and Feliks Malts, 3Q Digital

About this talk

Facebook advertising has reams of data and incredible targeting and ad types to use it to meet your customers when and where they most want to view it. Learn the ROI-rich ins and outs from Facebook Partner Manager Catherine Doyle, 3Q Digital VP of Analytics Feliks Malts, and 3Q Digital Sr. Director of Paid Social Brad O'Brien in a free one-hour webinar. Feliks, Brad, and Catherine will cover topics including: - Facebook's native, audience-focused data capabilities - How to integrate Facebook's data with 3rd-party data for hyper-rich targeting - How to use the data in effective Facebook advertising campaigns

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3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.