Facebook advertising: best planning practices to smash Q4 ecommerce goals

Presented by

Reid Howell, Facebook; Molly McCarty and Mike Stetzer, 3Q Digital

About this talk

Q4 2015 was a lifetime ago for Facebook advertisers. In the last year, the platform's new ad types, targeting options, bidding and tracking improvements, and analytics have made Facebook a potential bonanza of high-ROI revenue for eCommerce brands. In this free webinar, with Facebook's Reid Howell and 3Q Digital social aces Molly McCarty and Mike Stetzer, we'll cover what's new, what's critical, and how to start capitalizing in time for the holiday rush. Topics will include: - a full-funnel strategy for preparing for (and capitalizing on) the holiday rush - DR-focused tips, best practices, and strategies that advertisers can take far beyond Q4 - concrete takeaways for building and converting audiences this holiday season Join and bring questions! We'll end with a Q&A session.

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3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.