Succeeding with ASO: the current landscape and best practices

Presented by

Natalie Aller, 3Q Digital; Adam Rakib, Storemaven

About this talk

3Q Digital's Natalie Aller and Storemaven's Adam Rakib dish on app store optimization updates and best practices, specifically in the wake of Apple's decision to utilize app store ads. Natalie and Adam will cover: - ASO algos and how to work with them - elements of ASO to manipulate for greater discovery - advanced keyword strategy - tips & benchmarks Join and bring questions!

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3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.