Jeremy Epperson, Director of Optimization at 3Q Digital & Carlos Enriquez, Strategic Partnerships at Optimizely
About this talk
Even the most comprehensive strategies will only ever be as effective as the teams, tools, and processes that bring them to life. Optimizely and 3Q Digital take a practical look at the challenges organizations face when rolling out experimentation to many teams --and best practices for succeeding.
Watch this webinar to learn:
Getting started: Earn executive buy-in and build your team
Maintain momentum despite setbacks: Turn initial losses into wins
Scale up: Build company-wide culture for long-term winning streaks
3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.…