Google’s UAC, the App Landscape, and Best Practices for New App Success

Presented by

Natalie Aller, Assoc. Director Mobile Strategy, 3Q Digital & Aaron Austin, Mobile App Strategy & Sales Expert, Google

About this talk

With so many new apps launching on the app stores everyday, app discovery and acquisition has become a challenging endeavor. Join experts from Google and 3Q Digital to learn how to use Google’s powerful Universal App Campaigns (UAC) to drive your user acquisition for your app. Register now for this live webinar on Thursday, August 10th at 2pm ET / 11am PT, where we'll discuss: * How mobile apps are disrupting the industry * Tools for promoting a new app and how UAC uses machine-learning and AI to optimize discovery * How to solidify the KPIs for your app, and use advertising metrics as instant feedback to improve app performance * Common UAC mistakes to avoid * How to allocate your budget to maximize app discovery and engagement * UAC insights for the Finance, QSR, and Retail industries

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (40)
Subscribers (4268)
3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.