Using Native Advertising To Fuel Your Top-of-Funnel Holiday Marketing

Presented by

Dave Hennessy, Sr. Native Advertising Manager at 3Q Digital & Ryan Bettencourt, CEO and Co-Founder at Spoutable

About this talk

This year's holiday season is almost here. You have special sales, promotions and giveaways planned. Your bottom-funnel channels are ready to close. But how are you thinking about top-of-funnel marketing and how you'll introduce potential customers to your brand? A few questions worth asking: - What content can we amplify to create awareness around sales and promotions? - How will we reach ad-fatigued audiences with that content before and during promotional-heavy periods? - What are the most cost-efficient ways to reach consumers with that content? Join 3Q Digital and Spoutable as we explore how your brand can leverage native advertising to drive targeted awareness around your holiday promotions and augment overall performance of your online advertising channels in Q4. We'll share: * What native advertising is and how it fits into your online media mix * The important factors driving native advertising growth and 2018 projections * How to measure your native advertising ad spend ROI * How to optimize your creative for native advertising * How to approach your top-of-funnel native advertising to push higher conversions down the funnel * Best practices and insider tips from agency and native network experts

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3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.