Master B2B Lead Gen with Facebook Advertising

Presented by

Lauren Wasilition, Agency Partner Manager at Facebook and Carolanne Hornung & Zenia Johnson, Social Account Managers at 3Q

About this talk

We’re two months into 2018 and B2B brands are evaluating their early budget planning decisions - and turning more and more to Facebook advertising. It’s been shown that B2B business decision makers spend a median of 74% more time per day on Facebook than the average user. These potential leads are active on the platform, especially on mobile. By investing media spend in Facebook advertising, B2B brands can cover the entire sales funnel process - from initial brand awareness, to conversion, to retargeting for additional upselling. Join Facebook and 3Q Digital for a live webinar on Wednesday, February 21st at 11am PT / 2pm ET where we’ll discuss how to plan your B2B full-funnel strategy on the platform. We’ll also dive into: - The power of video in driving brand awareness and pushing traffic - Ensuring that your leads’ initial touchpoints are positive - Planning for longer lead cycles and mobile consumption - 2018 Facebook focuses - And more!

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (40)
Subscribers (4268)
3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.