Applying Smarter Metrics to your Sales and Marketing Funnel
This webinar will reveal how smart metrics are helping B2B organisations to systematically attract, engage, qualify and convert more of the right sort of prospects. Drawing on the winning habits of many of today’s top-performing sales and marketing organisations, we will show how the proactive management of the lead-to-revenue process is shortening sales cycles, increasing win rates and improving the return on marketing resources.
The webinar will explore the importance of crystal-clear pipeline definitions and milestones and the need to measure velocity and conversion rates at each stage in the process, as well as explaining why sales and marketing must adopt a common language in addition to sharing consistent goals, measures and metrics. Listeners will be left with immediately actionable recommendations to improve their marketing and sales performance.
PROFILE: Bob Apollo is Managing Partner of Inflexion-Point, the UK-based sales and marketing performance improvement specialists. He helps ambitious growth-phase B2B companies to systematically attract, engage, qualify and convert more of the right sort of prospects.
Prior to founding Inflexion-Point, Bob worked with and for high-growth B2B companies in sales and marketing leadership positions - many of which emerged as leaders in their chosen markets, including HP, Sybase, Vodafone, Sterling Commerce, SCO and the Protege Group.
Bob writes regularly on B2B sales and marketing issues at www.inflexion-point.com/blog, has been named a "Top 25 Sales Influencer for 2012" by OpenView labs, and is a featured contributor to Entrepreneur Country, CustomerThink and a range of other publications.
According to Econsultancy’s 2014 email marketing census, 36 per cent of marketers cite poor measurement and analytics as barriers to effective email marketing. They know that the right metrics will drive the right business results but while the essential metrics (delivered, opened, clicked or click to open) have served us well, they are not necessarily the ultimate measure over a period of time.
In this webinar Skip Fidura of dotmailer takes a look at:
How marketers can measure engagement though 'click and open reach' and 'dwell (or read) time'.
The term 'the halo effect', how it can be measured and how it's in line with multichannel marketing measurement.
The 'post click funnel' metric and making sure your campaign assessment isn't incomplete.
How to examine your 'time of action' which will drive tests and improvements.
Editorial VB Insight webinar sponsored by Boomtrain
Do you create the most relevant messages and experience possible for your customers? How's your accuracy?
Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?
Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.
In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.
We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:
•Learn how to collect the right customer identity data
•Benchmark according to what your peers are doing today
•Objectives most commonly associated with personalization
•Best practices for engaging customers across channels
•Where in the funnel personalization can help most
Andrew Jones, analyst, VB Insight, VentureBeat
Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
Brian Witlin, COO, Yummly
Wendy Schuchart, moderator, VentureBeat
Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
What will marketers be tackling next year? Salesforce shows you why and how marketers can tackle the world of IoT and managing the customer journey across channels, at scale and integrated with sales and service experiences.
Join a lively debate with Jeremy Waite, Head of Digital Strategy, Salesforce and Tom Smith, Product Marketing, Salesforce and see demos with examples showing Mattel and others' real life digital customer journeys and how you can manage yours with Salesforce marketing cloud.
There's no point in acquiring users if you're not going to engage them.
By the end of this year, brands and publishers will have spent $70 billion on mobile ads. The inevitable result? The cost of mobile user acquisition is skyrocketing, hitting the high $3 and $4 range this year on average, but jumping to easily $15 to $20 for apps in hot, lucrative spaces.
That’s why we’re saying user engagement is the new user acquisition.
Almost 70% of users you acquire do NOT become long-term loyal users, players, or customers. Bringing that number down could halve or massively reduce your average cost of acquisition per user.
How do you do that?
What do you do?
What do you NOT do?
What results are possible when you engage better?
There might be no one on the planet who has studied this space as much as VentureBeat's former VP of Research, John Koetsier. He's going to sit down with some chief marketing officers who are leading in the mobile engagement -- and we're also going to talk to the chief marketing officer from Playboy Media, a venerable publishing titan that has been around longer than than many marketers have been alive.
In this webinar, you'll
* Hear the mobile strategies that top tier B2C companies are using to engage consumers.
* Discover the mistakes some marketers make in measuring mobile engagement.
* Achieve the sweet balance between mobile customer engagement and user acquisition.
* Get top notch industry survey results from VB Insight's latest mobile report.
John Koetsier, Mobile Economist, TUNE
Robin Zucker, SVP Marketing, Digital Research, Playboy Media
Jason Allen, VP, Multichannel, GameStop
Is there any device more personal than the mobile phones consumers keep glued to themselves 24/7? It tracks where they go, when they go, and often, how long they stay there. They visit city parks and day care centers regularly? Chances are they’re a mom (or dad). They go to concert venues and trendy cafés? While they may or may not be a hipster, they’re probably a millennial.
Not to mention all that content on their phones. The apps they download. The podcasts they listen to. The searches they perform.
Personalization takes a giant leap when applied to mobile, and mobile marketing automation is essential to any marketer trying to reap its sweet rewards. It’s the only way to action all that data and turn it into meaningful mobile interactions.
But what exactly do you need? And what’s the full potential? After all, you can’t act on what you don’t know.
In this webinar, we’ll share how mobile unlocks the biggest gateway to personalization yet. You’ll hear how leading-edge companies today are turning the data from our GPS-enabled devices into profitable insights. And you’ll learn the best tools to get there.
What you’ll learn:
* How to use mobile devices to zero in on those tough customers
* Get insight on VB Insight's latest personalization research
* Hear tips from the top experts in personalization and mobile presence.
John Koetsier, Mobile Economist, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia
Check out VB Insight to access Andrew's personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Join Marketing Week and IBM for this bespoke webinar outlining the steps you need to reach true digital marketing optimisation.
This enlightening webinar with Jo Roberts (Head of Content Marketing - Marketing Week) and Jeremy Bassinder (Executive Partner – FMCG - IBM) highlights the quick wins and long term strategies that form the blueprints you need to maximise your digital strategy.
In this hour long session Jo and Jeremey will discuss:
•Creating a digital blueprint
•Test, test and test again
Companies from Sony, to Sephora use communities to stay-in-touch with their customers, keep pulse of the customer experience, innovate, co-create and, above all, improve marketing decision-making. Community members participate in on-site discussions, chat with one-and-other and businesses win by mining valuable consumer feedback, and engaging with customers in a meaningful and ongoing way.
When surveyed, 56% of marketers report using, and 26% report considering branded community approaches for accessing consumer insight in 2015. Virtually all branded community users report that they receive unprecedented ROI from the communities they use and can’t imagine not having a community on-demand insight.
Toluna is a leading provider of communities, and we power more than 200 communities for brands that you know and love. We’ll provide you with a sense of how these brands have saved money on their research costs, while obtaining more customer feedback from key target audiences.
In this Marketing Week webinar, in association with Toluna, you’ll learn how:
• Companies have made an ROI case for building a community of their own, and results achieved.
• Communities can be implemented – the way that they can tie in with all aspects of marketing, including social efforts.
• Case study presentations, brands that have put branded communities to work for them, and how they’re winning by obtaining a significant competitive advantage.
Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company – or anywhere in between – maximizing the relevance of your website is critical to your success.
Upwards of 97% of your web audience is anonymous. Can you afford to wait to begin personalizing until they share an email address?
Web personalization affects bounce-rates, time-on-site, page views, conversions, and other critical success metrics. In fact, we found that 87% have seen a lift of at least 5% in their most important metrics, excluding those who say it’s too early to tell. Two in five (39%) have seen increases of at least 20% in their most important metrics.
But your company is unique. What are your priorities? How do you address them? Which vendors are relevant – to your business type, company size, audience, and budget?
In this webinar, you'll:
* Learn key fail points in website personalization that are common mistakes for surprisingly large companies
* Discover the best way to personalize website content -- it's not what you'd think.
* Hear the best tips from industry insiders on strategic website personalization
How do you get the best mobile users? That's a question thousands of app publishers ask themselves daily. We have the answer.
If you build the best app in the world, it's going to be wasted if no one ever finds it. But there is a virtual sea of mobile apps out there, each clamoring for the attention of those top users -- the ones with the great attention spans or the deepest pockets. Most consumers will only tolerate so many apps on their phone -- that means yours has to really count. Mobile ad spending doubled last year and top apps are spending anywhere from $4 to $30 per user for fresh users.
VB Insight took a hard look at mobile user acquisition -- the major players, the best strategies and the top user acquisition companies. We surveyed 731 mobile developers with over a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts. And now John Koetsier is going to give a first look at the data -- for free. We'll also talk to two experts in the field of mobile user acquisition and get their real world take on a very tempestuous arena. Your mobile strategy can't afford to wait another day -- don't miss this vital information and free interactive web roundtable.
This webinar will be based on John Koetsier’s VB Insight report "Mobile User Acquisition: How top publishers get the best users for less money", which was published Sept 10, 2015. This is independent analysis and vendors did not have any influence on the outcome of this report.
John Koetsier, VP Research, VentureBeat
Rob Singer, CMO, Ancestry
Robin Joy, VP, Web and Mobile Business, Docusign
Check out VB Insight to access John's Mobile User Acquisition report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Just about every marketer is faced with the impact of digital technologies that are changing consumer habits and shifting the way we work.
So how can you equip yourself to deal with this accelerating pace of change? And what strategies can you adopt to drive meaningful and continuous change?
Join Econsultancy, Marketing Week’s sister brand, for a session covering the core areas of digital transformation and how you can address them within your own teams.
On the agenda:
•Organisational Structures and Resourcing for your marketing and digital teams
•Insourcing vs Outsourcing key marketing roles
•Securing Board Buy-in for digital initiatives
•The role of agility and Innovation within digital transformation projects
•Skills of the Modern Marketer
Aaron Bart, 3Q Digital; Taylor Gilbert, Optimizely
Clicks and impressions are more expensive than ever. The key to lowering your CPAs in 2016 is to get the most out of every engagement, and that boils down to creative, messaging, and testing. In this free webinar, Optimizely's Taylor Gilbert and 3Q Digital VP of Creative Services Aaron Bart will discuss the elements you should be testing, best practices for creatives that engage your customers, what you should expect your agency to do for you, and more. Sign up today!
Kendra Pennington and Brad O'Brien, 3Q Digital; Andrew Foxwell, Foxwell Digital
Facebook ads are a powerful channel for building and converting large audiences in Q4. In our free 1hr. webinar featuring experts from 3Q Digital and Foxwell Digital, we'll examine general holiday best practices, how to build a high-quality audience before the holiday crush, and how to convert the audience you've just built. We'll include basic and advanced tips covering:
- ad types
- targeting and segmentation
Craig Weinberg, 3Q Digital; Gary Yentin, App Promo
You can build a shiny new app, but unless you've optimized for discovery on app stores, it may never get momentum. 3Q Digital VP of Mobile Strategy Craig Weinberg joins App Promo's Gary Yentin for a free 1hr. webinar on the ASO (app store optimization) landscape and challenges and best practices for discovery.
Craig and Gary will cover:
- the impact of ASO
- the major ASO platforms and how strategies differ on each
- the similarities between ASO and SEO
- best practices and tips for any ASO campaign
Colin Guidi, 3Q Digital; and Jordan Koene, Searchmetrics
The mobile experience covers two realms: app and website. The content and layout of each will help determine your app's discoverability and whether users decide to engage. 3Q Digital Director of SEO Colin Guidi and Searchmetrics Chief Evangelist Jordan Koene will walk you through different elements of site layout and content and app layout and content to help you show up more often and engage users for longer after they find you. Topics will include:
- elements of app content and how to optimize them for higher ranking
- what users need to see when they engage with apps
- mobile site design: responsive vs. dynamic vs. dedicated
- mobile site content that works
We'll leave plenty of time at the end for Q&A. Join and bring questions!
Craig Weinberg, 3Q Digital, and Rishi Sethi, Method Mill
The app install is a great goal, but mobile marketers need to go well beyond that to build great strategies -- think lifetime value and cost per engagement. 3Q Digital VP of Mobile Strategy Craig Weinberg and Method Mill co-founder Rishi Sethi will break down strategies and tips for running optimized performance-based campaigns in a free one-hour webinar. They'll leave time at the end for questions, so make sure to join -- whether you're in the planning stages or trying to figure out how to engage the users who have downloaded your app.
Blink and you'll miss another important development in the world of Facebook advertising. Experts Kim Le Sueur of 3Q Digital and Matt Kramer of AdRoll will catch you up on Facebook's place in the digital landscape, including performance data and trends, and break down all the significant new ad types and targeting developments over the last six months.
Kim and Matt will cover topics like:
- Facebook's growing piece of the digital marketing pie
- Facebook advertising performance trends
- tips and best practices on Website Custom Audiences, multi-product ads
- and much more, including a look at AdRoll's newest releases
Ron Fusco, 3Q Digital, and Chris Knoch, Big Squid Interactive
Attribution is the single knottiest issue facing digital advertisers today. If you're advertising on more than one channel or device, measuring the value of each is key to optimization. Join 3Q Digital's Ron Fusco and Big Squid Interactive's Chris Knoch as they break down a hierarchy of attribution needs, from basic to hyper-advanced, and how to solve for them.
Topics will include:
- revenue-tracking fundamentals
- the perfect vs. the good
- in-focus KPIs
- a full suite of advanced models (Rules Based, Regression Based Path Analysis, Game Theory, Econometric Time Series Analysis)
CMOs looking to optimize advertising for the holiday rush might be surprised to know how SEM has changed over the past few months. 3Q Digital's Ada Pally and Fivemill's Susan Waldes will get you up to speed with the latest on:
- how paid search is working across devices (mobile, tablet, desktop)
- how paid search is working across channels, with Facebook and Twitter rapidly emerging as viable traffic sources
- all the emerging targeting possibilities in paid search and how they can work for your brand
We're promising an ROI-positive experience. Join and bring questions!
Colin Guidi, 3Q Digital, and Eric MacColl, Scripted
Has Google’s Panda 4.0 update impacted your site’s search traffic? Join 3Q Digital’s Colin Guidi and Scripted’s Eric MacColl to learn how to create content that succeeds in today’s SEO landscape. This free one-hour webinar will cover:
-Understanding the Panda updates
-What type of content performs best
-Optimizing your current site content
-The future of SEO + content
The conversion game has changed: multiple channels, multiple devices, and a realm of customer data have altered the landscape far past conversion optimization. Join Fanplayr and 3Q Digital in a free webinar that will cover how to drive quality traffic to your site and how to shift your strategies to hit today's consumers with the exact right offer at the exact right time. Bring questions!
Google Shopping campaigns will replace PLAs for all AdWords advertisers in August. Make sure you're up to speed with how-tos and best practices on targeting, settings, feed set-up, and more. Sr. Client Services Manager Jay Stampfl and Client Services Manager Jason Bruggemann will cover these topics and take your questions in this free 60min. webinar, so come and get your ROI on.
Carter Hostelley and Karri Carlson, Leadtail, and David Rodnitzky, 3Q Digital
If you’re a search marketer or someone who sells to search marketers, you won’t want to miss our upcoming webinar!
During this webinar, Leadtail's Carter Hostelley and Karri Carlson and 3Q Digital's David Rodnitzky will offer an exclusive preview of Leadtail’s newest Social Insights Report, which covers search marketers and their behaviors on Twitter.
On this webinar, we’ll take a look at:
• Which topics and conversations are most engaging to search marketers?
• What types of content do they like to consume and share?
• Which online publications are most popular with search marketers?
In addition, we’ll reveal the top 25 brands and people that most influence search marketers and examine some of their best practices.
These unique insights will reflect the findings of an upcoming report, which summarizes the activity of 500+ search marketers active on Twitter from February to May, 2014.
Join us and discover how you can better engage and influence search marketers on social media. And bring questions!
Are you running both SEM and social media ad campaigns? Chances are you're not getting all the symbiotic benefits. Join Sr. Director of Strategy Mason Garrity and Social Account Manager Alicia Antoniolli for a free 60min. webinar on how to coordinate campaigns for full optimization. Mason and Alicia will talk about data, keyword and targeting strategies, and more. Come armed with questions!
Join 3Q Digital Account Director Joe Kerschbaum and Sr. Display Account Manager Sara Pfitzinger for a free 60min. webinar detailing best practices for coordinating SEM and display campaigns for maximum ROI. Joe and Sara will discuss strategies to help shape targeting, control and maximize traffic volume, develop ideal frequency caps, and more. Bring questions!
Alicia Antoniolli, 3Q Digital, Carrie Albright, Hanapin Marketing, and John Lee, Clix Marketing
Join Clix Marketing's John Lee, Hanapin Marketing's Carrie Albright, and 3Q Digital's Alicia Antoniolli for a 60min. webinar guiding you through a Twitter ads primer: mechanics and capabilities, plus strategic tips for eCommerce, B2B, and branding - and how to pitch the platform to clients. Bring questions!
Join 3Q Digital's Ron Fusco and Convertro's Sarah Chambers for a free webinar detailing attribution data from multi-channel accounts and how to use it to fine-tune the last phase of your holiday marketing strategies.
Are you planning retargeting campaigns for the holidays? 3Q Digital Sr. Client Strategist Joe Kerschbaum and Client Services Manager Jay Stampfl will discuss all AdWords retargeting options, including RLSA, search companion remarketing, similar users remarketing, and more.
Ron Fusco, PPC Associates, and Rebecca Momberg, Marin Software
With digital marketing channels and devices multiplying by the quarter, proper attribution has become pivotal to successfully optimized and allocated budgets. Join Ron Fusco, of PPC Associates, and Marin Software's Rebecca Momberg in a 45min. discussion on the tenets of marketing attribution across channels, why marketers need to learn proper attribution, the challenges of attribution, and what the future might look like. Join us and bring questions!
Sean Nowlin, PPC Associates; Kelsey Pullen, Media Math
This webinar will cover the landscape and best practices of real-time bidding (RTB). We'll go over:
- an overview of the RTB landscape
- the difference Between RTB and programmatic buying
- what a typical RTB campaign looks like
- daily RTB best practices
Please join, share with others, and bring questions!
Tips, Tricks, and Best Practices on Digital Marketing's Latest
3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives.