Applying Smarter Metrics to your Sales and Marketing Funnel
This webinar will reveal how smart metrics are helping B2B organisations to systematically attract, engage, qualify and convert more of the right sort of prospects. Drawing on the winning habits of many of today’s top-performing sales and marketing organisations, we will show how the proactive management of the lead-to-revenue process is shortening sales cycles, increasing win rates and improving the return on marketing resources.
The webinar will explore the importance of crystal-clear pipeline definitions and milestones and the need to measure velocity and conversion rates at each stage in the process, as well as explaining why sales and marketing must adopt a common language in addition to sharing consistent goals, measures and metrics. Listeners will be left with immediately actionable recommendations to improve their marketing and sales performance.
PROFILE: Bob Apollo is Managing Partner of Inflexion-Point, the UK-based sales and marketing performance improvement specialists. He helps ambitious growth-phase B2B companies to systematically attract, engage, qualify and convert more of the right sort of prospects.
Prior to founding Inflexion-Point, Bob worked with and for high-growth B2B companies in sales and marketing leadership positions - many of which emerged as leaders in their chosen markets, including HP, Sybase, Vodafone, Sterling Commerce, SCO and the Protege Group.
Bob writes regularly on B2B sales and marketing issues at www.inflexion-point.com/blog, has been named a "Top 25 Sales Influencer for 2012" by OpenView labs, and is a featured contributor to Entrepreneur Country, CustomerThink and a range of other publications.
RecordedMay 22 201239 mins
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Dave Hennessy, Sr. Native Advertising Manager at 3Q Digital & Ryan Bettencourt, CEO and Co-Founder at Spoutable
This year's holiday season is almost here. You have special sales, promotions and giveaways planned. Your bottom-funnel channels are ready to close. But how are you thinking about top-of-funnel marketing and how you'll introduce potential customers to your brand? A few questions worth asking:
- What content can we amplify to create awareness around sales and promotions?
- How will we reach ad-fatigued audiences with that content before and during promotional-heavy periods?
- What are the most cost-efficient ways to reach consumers with that content?
Join 3Q Digital and Spoutable as we explore how your brand can leverage native advertising to drive targeted awareness around your holiday promotions and augment overall performance of your online advertising channels in Q4.
* What native advertising is and how it fits into your online media mix
* The important factors driving native advertising growth and 2018 projections
* How to measure your native advertising ad spend ROI
* How to optimize your creative for native advertising
* How to approach your top-of-funnel native advertising to push higher conversions down the funnel
* Best practices and insider tips from agency and native network experts
Natalie Aller, Assoc. Director Mobile Strategy, 3Q Digital & Aaron Austin, Mobile App Strategy & Sales Expert, Google
With so many new apps launching on the app stores everyday, app discovery and acquisition has become a challenging endeavor. Join experts from Google and 3Q Digital to learn how to use Google’s powerful Universal App Campaigns (UAC) to drive your user acquisition for your app.
Register now for this live webinar on Thursday, August 10th at 2pm ET / 11am PT, where we'll discuss:
* How mobile apps are disrupting the industry
* Tools for promoting a new app and how UAC uses machine-learning and AI to optimize discovery
* How to solidify the KPIs for your app, and use advertising metrics as instant feedback to improve app performance
* Common UAC mistakes to avoid
* How to allocate your budget to maximize app discovery and engagement
* UAC insights for the Finance, QSR, and Retail industries
Good planning for Q4 starts far before October 1. In this webinar, eCommerce experts Caitlin Halpert and Michael Shore run through best practices for retail brands looking to blow away their Q4 numbers - by preparing now. They'll cover:
- Channel mix, including CSEs
- Keyword and bidding preparation
- How to ride the momentum beyond Q4
Jeremy Epperson, Director of Optimization at 3Q Digital & Carlos Enriquez, Strategic Partnerships at Optimizely
Even the most comprehensive strategies will only ever be as effective as the teams, tools, and processes that bring them to life. Optimizely and 3Q Digital take a practical look at the challenges organizations face when rolling out experimentation to many teams --and best practices for succeeding.
Watch this webinar to learn:
Getting started: Earn executive buy-in and build your team
Maintain momentum despite setbacks: Turn initial losses into wins
Scale up: Build company-wide culture for long-term winning streaks
Reid Howell, Facebook; Molly McCarty and Mike Stetzer, 3Q Digital
Q4 2015 was a lifetime ago for Facebook advertisers. In the last year, the platform's new ad types, targeting options, bidding and tracking improvements, and analytics have made Facebook a potential bonanza of high-ROI revenue for eCommerce brands. In this free webinar, with Facebook's Reid Howell and 3Q Digital social aces Molly McCarty and Mike Stetzer, we'll cover what's new, what's critical, and how to start capitalizing in time for the holiday rush. Topics will include:
- a full-funnel strategy for preparing for (and capitalizing on) the holiday rush
- DR-focused tips, best practices, and strategies that advertisers can take far beyond Q4
- concrete takeaways for building and converting audiences this holiday season
Join and bring questions! We'll end with a Q&A session.
3Q Digital's Natalie Aller and Storemaven's Adam Rakib dish on app store optimization updates and best practices, specifically in the wake of Apple's decision to utilize app store ads. Natalie and Adam will cover:
- ASO algos and how to work with them
- elements of ASO to manipulate for greater discovery
- advanced keyword strategy
- tips & benchmarks
Analytics, attribution, first-party data, second-party data, DMPs, tracking...all of these issues are on the table in our bi-weekly series with 3Q's Decision Scientists, led by VP of Analytics Feliks Malts. We'll start each session (always on Thursdays at 11 a.m. PT) with questions we've heard over the past two weeks, then open it up to Q&A.
Catherine Doyle, Facebook; Brad O'Brien and Feliks Malts, 3Q Digital
Facebook advertising has reams of data and incredible targeting and ad types to use it to meet your customers when and where they most want to view it. Learn the ROI-rich ins and outs from Facebook Partner Manager Catherine Doyle, 3Q Digital VP of Analytics Feliks Malts, and 3Q Digital Sr. Director of Paid Social Brad O'Brien in a free one-hour webinar.
Feliks, Brad, and Catherine will cover topics including:
- Facebook's native, audience-focused data capabilities
- How to integrate Facebook's data with 3rd-party data for hyper-rich targeting
- How to use the data in effective Facebook advertising campaigns
Catherine Doyle, Facebook, and Brad O'Brien, 3Q Digital
Facebook Partner Manager Catherine Doyle and 3Q Sr. Director of Social Brad O'Brien team up to give our clients an exclusive in-depth look at Facebook's recent direct-response releases. Catherine and Brad will dive into best practices on:
- the new Facebook pixel
- Dynamic Product Ads
- Lead Gen Ads
- Conversion Lift Studies
In addition, we'll cover seasonality and how it affects CPC and CPM, which should help with planning around upcoming holidays (Valentine's Day!).
We'll make sure to leave room for Q&A at the end, so save your spot today and join us on the 25th!
Aaron Bart, 3Q Digital; Taylor Gilbert, Optimizely
Clicks and impressions are more expensive than ever. The key to lowering your CPAs in 2016 is to get the most out of every engagement, and that boils down to creative, messaging, and testing. In this free webinar, Optimizely's Taylor Gilbert and 3Q Digital VP of Creative Services Aaron Bart will discuss the elements you should be testing, best practices for creatives that engage your customers, what you should expect your agency to do for you, and more. Sign up today!
Kendra Pennington and Brad O'Brien, 3Q Digital; Andrew Foxwell, Foxwell Digital
Facebook ads are a powerful channel for building and converting large audiences in Q4. In our free 1hr. webinar featuring experts from 3Q Digital and Foxwell Digital, we'll examine general holiday best practices, how to build a high-quality audience before the holiday crush, and how to convert the audience you've just built. We'll include basic and advanced tips covering:
- ad types
- targeting and segmentation
Craig Weinberg, 3Q Digital; Gary Yentin, App Promo
You can build a shiny new app, but unless you've optimized for discovery on app stores, it may never get momentum. 3Q Digital VP of Mobile Strategy Craig Weinberg joins App Promo's Gary Yentin for a free 1hr. webinar on the ASO (app store optimization) landscape and challenges and best practices for discovery.
Craig and Gary will cover:
- the impact of ASO
- the major ASO platforms and how strategies differ on each
- the similarities between ASO and SEO
- best practices and tips for any ASO campaign
Colin Guidi, 3Q Digital; and Jordan Koene, Searchmetrics
The mobile experience covers two realms: app and website. The content and layout of each will help determine your app's discoverability and whether users decide to engage. 3Q Digital Director of SEO Colin Guidi and Searchmetrics Chief Evangelist Jordan Koene will walk you through different elements of site layout and content and app layout and content to help you show up more often and engage users for longer after they find you. Topics will include:
- elements of app content and how to optimize them for higher ranking
- what users need to see when they engage with apps
- mobile site design: responsive vs. dynamic vs. dedicated
- mobile site content that works
We'll leave plenty of time at the end for Q&A. Join and bring questions!
Craig Weinberg, 3Q Digital, and Rishi Sethi, Method Mill
The app install is a great goal, but mobile marketers need to go well beyond that to build great strategies -- think lifetime value and cost per engagement. 3Q Digital VP of Mobile Strategy Craig Weinberg and Method Mill co-founder Rishi Sethi will break down strategies and tips for running optimized performance-based campaigns in a free one-hour webinar. They'll leave time at the end for questions, so make sure to join -- whether you're in the planning stages or trying to figure out how to engage the users who have downloaded your app.
Blink and you'll miss another important development in the world of Facebook advertising. Experts Kim Le Sueur of 3Q Digital and Matt Kramer of AdRoll will catch you up on Facebook's place in the digital landscape, including performance data and trends, and break down all the significant new ad types and targeting developments over the last six months.
Kim and Matt will cover topics like:
- Facebook's growing piece of the digital marketing pie
- Facebook advertising performance trends
- tips and best practices on Website Custom Audiences, multi-product ads
- and much more, including a look at AdRoll's newest releases
Ron Fusco, 3Q Digital, and Chris Knoch, Big Squid Interactive
Attribution is the single knottiest issue facing digital advertisers today. If you're advertising on more than one channel or device, measuring the value of each is key to optimization. Join 3Q Digital's Ron Fusco and Big Squid Interactive's Chris Knoch as they break down a hierarchy of attribution needs, from basic to hyper-advanced, and how to solve for them.
Topics will include:
- revenue-tracking fundamentals
- the perfect vs. the good
- in-focus KPIs
- a full suite of advanced models (Rules Based, Regression Based Path Analysis, Game Theory, Econometric Time Series Analysis)
CMOs looking to optimize advertising for the holiday rush might be surprised to know how SEM has changed over the past few months. 3Q Digital's Ada Pally and Fivemill's Susan Waldes will get you up to speed with the latest on:
- how paid search is working across devices (mobile, tablet, desktop)
- how paid search is working across channels, with Facebook and Twitter rapidly emerging as viable traffic sources
- all the emerging targeting possibilities in paid search and how they can work for your brand
We're promising an ROI-positive experience. Join and bring questions!
Colin Guidi, 3Q Digital, and Eric MacColl, Scripted
Has Google’s Panda 4.0 update impacted your site’s search traffic? Join 3Q Digital’s Colin Guidi and Scripted’s Eric MacColl to learn how to create content that succeeds in today’s SEO landscape. This free one-hour webinar will cover:
-Understanding the Panda updates
-What type of content performs best
-Optimizing your current site content
-The future of SEO + content
Cutting-Edge Digital Marketing Strategy and Best Practices
3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.