Successful banner ads achieve three things: raise brand/product awareness; introduce a unique proposal that entices the user to learn more; drive the user to a clear, consistent landing page that pushes the user down the funnel. We'll present best practices for banner ads and how to avoid commo
Successful banner ads achieve three things: raise brand/product awareness; introduce a unique proposal that entices the user to learn more; drive the user to a clear, consistent landing page that pushes the user down the funnel. We'll present best practices for banner ads and how to avoid common mistakes that drain your budget without getting results.
RecordedAug 14 201233 mins
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Optimize. Connect. Analyze. We’ve all heard the social media buzz words, but how can we move beyond lingo and actualize an effective social media strategy that doesn’t bore the already short-attention-spanned customer?
Given that the average person receives roughly 200 emails per week, how can we get them to care about our bikinis and personalized soaps (aside from using Kim Kardashian as a model)? This in-depth interactive executive learning session can help you fuel a high powered fast and effective social media strategy that does more than buzz and ping.
In this webinar you’ll learn how to create a social media strategy that is unique to your corner of the universe, including how to:
* Differentiate between social media and social messaging
* Utilize analytics to optimize your results
* Empower rather than manage your social media by becoming more effective with the tools at your disposal
* Optimize social media spending to gain the attention of new audiences
* Engage social influencers by using the right tools and approaches
* Craft and deliver the right content and promote it -- beyond finding and sending
* Itamar Benedy, VP of marketing, Yoga.com
* Stefania Pomponi, Chief Evangelist, Clever Girls Collective
* Andrew Grill, Global managing partner, IBM Social
* Stewart Rogers, director of marketing technology, VentureBeat
* Wendy Schuchart, moderator, VentureBeat
How do you ensure that your app will stand out against the avalanche of competing new apps (nearly 2,000 a day)? You need to increase your profile — and get more mileage out of the organic traffic that will make up the vast majority of your installs and your base of quality, loyal users — by optimizing your entire app marketing funnel, not just you app store presence. It's time to forget app store optimization (ASO) and prepare for AMO (App Marketing Optimization). AMO is a new approach that recognizes keywords alone won't cut it.
Winning requires a rethink and a sharp focus on all the elements that define and drive the marketing funnel. But this can be a challenge as ASO evolves to consist of more "moving parts" —titles, descriptions, icons, screenshots, videos — and app stores shift rules and algorithms to reward apps that delight their users.
Discover how your app company can benefit from the shift to AMO by attending this VentureBeat webinar, where Steve P. Young, ASO 'wizard' and founder of Appmasters will join Peggy Anne Salz, author of the report, to share his proven growth hacking tips and ways you can take your apps to new heights on a tight budget.
In this half hour ASO masterclass, you'll:
*Talk tools, tips and techniques to get your app in front of your audience and top of mind with app stores.
*Identify the small changes in components, such as you in-app purchase descriptions, that will have big impact on downloads.
*Walk through the differences between Google Play and Apple’s App Store, and map how you should adapt your ASO/AMO strategy for both.
* Peggy Anne Salz, analyst, VentureBeat
* Steve P. Young, ASO 'wizard' and founder of Appmasters
* Wendy Schuchart, moderator, VentureBeat
It used to be you could put up a blog, create a white paper or come up with a slick infographic, and claim you’re doing content marketing. Oh, for the easy days.
Now, in our multi-channel, hyper-social, personalized landscape, content marketing has gotten a lot more complex and far more strategic. And as customers have seized more control of the conversation -- and traditional advertising continues to lose its clout -- content marketing has become an undebatable marketing tool for both lead generation and brand awareness.
But given how essential it has become, customers are being carpet-bombed with content. How do you rise above the noise? What channels are essential? How do you maintain relevance? What forms of content are most effective? And how do they fit into a comprehensive marketing plan, not to mention the customer journey at all its junctures?
Join our panel of content marketing experts and VB’s Director of Marketing Technology research to learn essentials no marketer should be without as they head further into 2016.
In this webinar, you’ll:
• Design a content marketing program that complements your marketing initiatives
• Find your voice – and how to adhere to it across media and platforms
• Learn which internal professionals to target for particular platforms (and how to get them to agree to do it)
• Uncover the benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
• Determine the ROI of content marketing, plus the tools and metrics to use.
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Ada Pia d'Errico, CMO, Patch of Land
* Sonny Ganguly, CMO, Wedding Wire
* Wendy Schuchart, Moderator, VentureBeat
Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users.
It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic.
You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened!
The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud.
After this webinar, you’ll:
* Understand what user acquisition fraud is, and its many forms
* Identify campaigns and publishers associated with illegitimate traffic
* Learn how datasets can be cleaned and payouts reclaimed once fraud is identified.
* Eric Seufert, VP of User Acquisition, Rovio
* Yevgeny Peres, VP of Growth, Supersonic by ironSource
* Paul H. Müller, CTO at adjust
* Evan Schuman, Moderator, VentureBeat
Don't miss this insightful and interactive panel discussion on mobile fraud. Register today!
Every minute, writers post more than 1,400 new blog posts; Facebook users share about 2.5 million pieces of content; Twitterers tweet 277,000 times, and Instagram fans share 216,000 photos. How on earth, then, can your blog, video, 140 characters, or photo stand out?
That's the question Stewart Rogers, VentureBeat's Director of Marketing Technology will answer in a webinar designed to help brands boost the visibility of their well-crafted content. By using the appropriate social networks and the right management tools, marketing professionals can transform their blogs, infographics, and visuals into must-view content. Social media management (SMM) is critical to content promotion.
Customers are constantly connected to social networks; the surest way to their minds, brand loyalty (and wallets) is delivering high-quality content when, where, and how they want it. SMM solutions provide you with these capabilities and the means to track, audit, and analyze results.
Rogers will provide some details from "Social Media Management: Tools, tactics… and how to win," including a discussion of some of the best (and worst) 28 major SMM tools.
After the event, you will:
* Understand how SMM can help your brand
* Know the best SMM vendors to investigate for your business
* Recognize the tactics, metrics, and techniques you need to promote your content via social media
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Jeffrey Smith, CEO, Smule
If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor.
Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives.
When you leave, you'll know:
* What makes up a marketing cloud and why it may be right for your organization
* The five different types of marketing cloud
* VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups
* The ROI marketers can expect from their implementation
* How to improve adoption by encouraging user adoption
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Michael Healey, CEO, Yeoman Technologies
* Rachel Silva, Assistant VP, Marketing, Pep Boys
* Wendy Schuchart, Moderator, VentureBeat
In this webinar Kim Ludlow, UK MD of my Supermarket will discuss:
- Managing personalisation to make broad sites more relevant to customers
- Focussing on the customer profile instead of the customer journey
- Joining data across all marketing channels to create a seamless - and relevant - experience
- Serving the right messages at the right time to influence to purchase
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this webinar, SnapApp's Lena Prickett provides actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
How to get to know your audience and identify what will resonate with them
How to find the data you need to continue creating and delivering resonant content
How to organize your content and provide an engaging content experience
Catherine Doyle, Facebook, and Brad O'Brien, 3Q Digital
Facebook Partner Manager Catherine Doyle and 3Q Sr. Director of Social Brad O'Brien team up to give our clients an exclusive in-depth look at Facebook's recent direct-response releases. Catherine and Brad will dive into best practices on:
- the new Facebook pixel
- Dynamic Product Ads
- Lead Gen Ads
- Conversion Lift Studies
In addition, we'll cover seasonality and how it affects CPC and CPM, which should help with planning around upcoming holidays (Valentine's Day!).
We'll make sure to leave room for Q&A at the end, so save your spot today and join us on the 25th!
Aaron Bart, 3Q Digital; Taylor Gilbert, Optimizely
Clicks and impressions are more expensive than ever. The key to lowering your CPAs in 2016 is to get the most out of every engagement, and that boils down to creative, messaging, and testing. In this free webinar, Optimizely's Taylor Gilbert and 3Q Digital VP of Creative Services Aaron Bart will discuss the elements you should be testing, best practices for creatives that engage your customers, what you should expect your agency to do for you, and more. Sign up today!
Kendra Pennington and Brad O'Brien, 3Q Digital; Andrew Foxwell, Foxwell Digital
Facebook ads are a powerful channel for building and converting large audiences in Q4. In our free 1hr. webinar featuring experts from 3Q Digital and Foxwell Digital, we'll examine general holiday best practices, how to build a high-quality audience before the holiday crush, and how to convert the audience you've just built. We'll include basic and advanced tips covering:
- ad types
- targeting and segmentation
Craig Weinberg, 3Q Digital; Gary Yentin, App Promo
You can build a shiny new app, but unless you've optimized for discovery on app stores, it may never get momentum. 3Q Digital VP of Mobile Strategy Craig Weinberg joins App Promo's Gary Yentin for a free 1hr. webinar on the ASO (app store optimization) landscape and challenges and best practices for discovery.
Craig and Gary will cover:
- the impact of ASO
- the major ASO platforms and how strategies differ on each
- the similarities between ASO and SEO
- best practices and tips for any ASO campaign
Colin Guidi, 3Q Digital; and Jordan Koene, Searchmetrics
The mobile experience covers two realms: app and website. The content and layout of each will help determine your app's discoverability and whether users decide to engage. 3Q Digital Director of SEO Colin Guidi and Searchmetrics Chief Evangelist Jordan Koene will walk you through different elements of site layout and content and app layout and content to help you show up more often and engage users for longer after they find you. Topics will include:
- elements of app content and how to optimize them for higher ranking
- what users need to see when they engage with apps
- mobile site design: responsive vs. dynamic vs. dedicated
- mobile site content that works
We'll leave plenty of time at the end for Q&A. Join and bring questions!
Craig Weinberg, 3Q Digital, and Rishi Sethi, Method Mill
The app install is a great goal, but mobile marketers need to go well beyond that to build great strategies -- think lifetime value and cost per engagement. 3Q Digital VP of Mobile Strategy Craig Weinberg and Method Mill co-founder Rishi Sethi will break down strategies and tips for running optimized performance-based campaigns in a free one-hour webinar. They'll leave time at the end for questions, so make sure to join -- whether you're in the planning stages or trying to figure out how to engage the users who have downloaded your app.
Blink and you'll miss another important development in the world of Facebook advertising. Experts Kim Le Sueur of 3Q Digital and Matt Kramer of AdRoll will catch you up on Facebook's place in the digital landscape, including performance data and trends, and break down all the significant new ad types and targeting developments over the last six months.
Kim and Matt will cover topics like:
- Facebook's growing piece of the digital marketing pie
- Facebook advertising performance trends
- tips and best practices on Website Custom Audiences, multi-product ads
- and much more, including a look at AdRoll's newest releases
Ron Fusco, 3Q Digital, and Chris Knoch, Big Squid Interactive
Attribution is the single knottiest issue facing digital advertisers today. If you're advertising on more than one channel or device, measuring the value of each is key to optimization. Join 3Q Digital's Ron Fusco and Big Squid Interactive's Chris Knoch as they break down a hierarchy of attribution needs, from basic to hyper-advanced, and how to solve for them.
Topics will include:
- revenue-tracking fundamentals
- the perfect vs. the good
- in-focus KPIs
- a full suite of advanced models (Rules Based, Regression Based Path Analysis, Game Theory, Econometric Time Series Analysis)
CMOs looking to optimize advertising for the holiday rush might be surprised to know how SEM has changed over the past few months. 3Q Digital's Ada Pally and Fivemill's Susan Waldes will get you up to speed with the latest on:
- how paid search is working across devices (mobile, tablet, desktop)
- how paid search is working across channels, with Facebook and Twitter rapidly emerging as viable traffic sources
- all the emerging targeting possibilities in paid search and how they can work for your brand
We're promising an ROI-positive experience. Join and bring questions!
Colin Guidi, 3Q Digital, and Eric MacColl, Scripted
Has Google’s Panda 4.0 update impacted your site’s search traffic? Join 3Q Digital’s Colin Guidi and Scripted’s Eric MacColl to learn how to create content that succeeds in today’s SEO landscape. This free one-hour webinar will cover:
-Understanding the Panda updates
-What type of content performs best
-Optimizing your current site content
-The future of SEO + content
The conversion game has changed: multiple channels, multiple devices, and a realm of customer data have altered the landscape far past conversion optimization. Join Fanplayr and 3Q Digital in a free webinar that will cover how to drive quality traffic to your site and how to shift your strategies to hit today's consumers with the exact right offer at the exact right time. Bring questions!
Google Shopping campaigns will replace PLAs for all AdWords advertisers in August. Make sure you're up to speed with how-tos and best practices on targeting, settings, feed set-up, and more. Sr. Client Services Manager Jay Stampfl and Client Services Manager Jason Bruggemann will cover these topics and take your questions in this free 60min. webinar, so come and get your ROI on.
Carter Hostelley and Karri Carlson, Leadtail, and David Rodnitzky, 3Q Digital
If you’re a search marketer or someone who sells to search marketers, you won’t want to miss our upcoming webinar!
During this webinar, Leadtail's Carter Hostelley and Karri Carlson and 3Q Digital's David Rodnitzky will offer an exclusive preview of Leadtail’s newest Social Insights Report, which covers search marketers and their behaviors on Twitter.
On this webinar, we’ll take a look at:
• Which topics and conversations are most engaging to search marketers?
• What types of content do they like to consume and share?
• Which online publications are most popular with search marketers?
In addition, we’ll reveal the top 25 brands and people that most influence search marketers and examine some of their best practices.
These unique insights will reflect the findings of an upcoming report, which summarizes the activity of 500+ search marketers active on Twitter from February to May, 2014.
Join us and discover how you can better engage and influence search marketers on social media. And bring questions!
Are you running both SEM and social media ad campaigns? Chances are you're not getting all the symbiotic benefits. Join Sr. Director of Strategy Mason Garrity and Social Account Manager Alicia Antoniolli for a free 60min. webinar on how to coordinate campaigns for full optimization. Mason and Alicia will talk about data, keyword and targeting strategies, and more. Come armed with questions!
Join 3Q Digital Account Director Joe Kerschbaum and Sr. Display Account Manager Sara Pfitzinger for a free 60min. webinar detailing best practices for coordinating SEM and display campaigns for maximum ROI. Joe and Sara will discuss strategies to help shape targeting, control and maximize traffic volume, develop ideal frequency caps, and more. Bring questions!
Alicia Antoniolli, 3Q Digital, Carrie Albright, Hanapin Marketing, and John Lee, Clix Marketing
Join Clix Marketing's John Lee, Hanapin Marketing's Carrie Albright, and 3Q Digital's Alicia Antoniolli for a 60min. webinar guiding you through a Twitter ads primer: mechanics and capabilities, plus strategic tips for eCommerce, B2B, and branding - and how to pitch the platform to clients. Bring questions!
Join 3Q Digital's Ron Fusco and Convertro's Sarah Chambers for a free webinar detailing attribution data from multi-channel accounts and how to use it to fine-tune the last phase of your holiday marketing strategies.
Are you planning retargeting campaigns for the holidays? 3Q Digital Sr. Client Strategist Joe Kerschbaum and Client Services Manager Jay Stampfl will discuss all AdWords retargeting options, including RLSA, search companion remarketing, similar users remarketing, and more.
Ron Fusco, PPC Associates, and Rebecca Momberg, Marin Software
With digital marketing channels and devices multiplying by the quarter, proper attribution has become pivotal to successfully optimized and allocated budgets. Join Ron Fusco, of PPC Associates, and Marin Software's Rebecca Momberg in a 45min. discussion on the tenets of marketing attribution across channels, why marketers need to learn proper attribution, the challenges of attribution, and what the future might look like. Join us and bring questions!
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3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives.