Three keys to successful banner ads

Presented by

Paul Ryazanov, QuartSoft, and Sean Nowlin, PPC Associates

About this talk

Successful banner ads achieve three things: raise brand/product awareness; introduce a unique proposal that entices the user to learn more; drive the user to a clear, consistent landing page that pushes the user down the funnel. We'll present best practices for banner ads and how to avoid common mistakes that drain your budget without getting results.

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3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.