Incident response planning in the age of AI

Learn from legal and crisis communications experts about the importance of incident response planning and how AI adoption has changed risk, incident response, and the impact of a breach. In this interactive discussion, Dan Wire, Head of Crisis Communications at Mandiant and Beth George, Partner at Freshfields, examine how the rise of generative AI is shifting the cybersecurity threat and response landscape. Watch now to learn how to: *Recognize the evolving AI threat landscape: The importance of educating teams on the increasing sophistication of threats including AI-powered impersonation using deepfake voice and video, and the use of generative AI to create deceptive content like flawless phishing emails and convincing resumes. *Expand the scope of incident response to effectively manage emerging AI-related risks. This includes creating a plan for when customer-facing LLM products behave unexpectedly. *Establish effective governance and escalation by embedding robust decision-making models, escalation criteria, and a "whole of company" response to ensure business needs are balanced against legal constraints during a crisis. *Manage the complexities of ransomware events, including the necessity of pre-vetted external negotiators and the critical importance of a legal partner to assess sanction risks and manage disclosures. *Build foundational crisis muscle with pre-incident tabletop exercises, which are vital for exposing vulnerabilities in internal team cohesion (e.g., between Legal, Comms, and Sales) and ensuring the organization can execute a strategy of "measured transparency" to maintain consumer trust and mitigate long-term business risk. Presenters: Dan Wire, Head of Crisis Communications Practice, Mandiant, part of Google Cloud Beth George, Partner, Freshfields