How Transparency and Trust Will Transform Your Business

Presented by

Charlene Li

About this talk

Trust is at the center of all business relationships and social media provides a unique opportunity to build trust with customers, partners, and employees in new ways. This webinar will examine how companies are building trust through greater transparency and authenticity -- and how they are seeing their businesses transformed. We'll also discuss actions you and your organization should take today to build greater trust.

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Pivot is an exclusive two-day event, October 15-16, 2012, for top brand managers who seek to bridge the gap between their brand and the rising Social Consumer. Directed and hosted by Brian Solis—principal at Altimeter Group and a globally recognized thought leader in social media who has led interactive and social programs for Fortune 500 companies, notable celebrities, and influential startups—Pivot 2011 will deliver the context and understanding you need to redirect marketing dollars, create authentic interactions, and map a strategy of successful engagement with this powerful new market.