From Data to Insight to Action

Presented by

Susan Etlinger, Industry Analyst, Altimeter Group

About this talk

What Social data should I measure? What can I learn? How should I act on it? Join Susan Etlinger as she answers these questions and discusses what it takes to move from basic metrics and “analysis paralysis” to real insights and action. During the webinar, Susan will discuss the state of Social measurement within the enterprise and explore what we can learn, how organizations must adapt and what new skills, pitfalls and opportunities exist for brands within the “big data” world.

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Pivot is an exclusive two-day event, October 15-16, 2012, for top brand managers who seek to bridge the gap between their brand and the rising Social Consumer. Directed and hosted by Brian Solis—principal at Altimeter Group and a globally recognized thought leader in social media who has led interactive and social programs for Fortune 500 companies, notable celebrities, and influential startups—Pivot 2011 will deliver the context and understanding you need to redirect marketing dollars, create authentic interactions, and map a strategy of successful engagement with this powerful new market.