Susan Etlinger, Industry Analyst, Altimeter Group
What Social data should I measure? What can I learn? How should I act on it? Join Susan Etlinger as she answers these questions and discusses what it takes to move from basic metrics and “analysis paralysis” to real insights and action. During the webinar, Susan will discuss the state of Social measurement within the enterprise and explore what we can learn, how organizations must adapt and what new skills, pitfalls and opportunities exist for brands within the “big data” world.