10 Practical B2B Predictive Marketing Use Cases

Presented by

Angela Zener, SVP of Marketing, Radius

About this talk

Predictive marketing is a hot topic for CMOs today but what does it mean from a practical perspective? In this webinar, Radius SVP of Marketing Angela Zener will present the various use cases of predictive marketing and the outcomes expected throughout the marketing funnel. Learn the top 10 use cases that drive faster market expansion, better customer identification and accelerated acquisition. Hear about how companies of all sizes, from growth to established enterprises, have leveraged the power of data science to discover, acquire, and measure markets and improve marketing performance.

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