How Moz used Video to Drive Social and Product Engagement through the Roof

Presented by

Tori Cushing, Customer Success Engineer, Moz

About this talk

Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.

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