Launching to Leading: How B2B Market Leaders Break Through, Lead, and Transform

Presented by

Ken Rutsky

About this talk

Why do some companies succeed and others fail to lead? Clearly no one wants to be a market follower. Yet many organizations get stuck as market followers. Even those who win rave technical reviews for their product, often trail less well-reviewed solutions. Their effectiveness never scales and they simply can’t catch up. The leader to them looks like a snowball rolling downhill to success while they feel like they are pushing a boulder up a mountainside. This webinar will explore three things that contribute to this phenomenon: • The three components of the modern marketing machine • How the today’s market dynamics are breaking the machine • How market leaders create efficiency, effectiveness AND relevance We will then explore what to do differently, and provide a high-level roadmap to getting unstuck and accelerating your journey to market leadership. Webinar Attendees Get • Free E-book – 6x in 6 Months (for first 25 attendees only) • Early Reader Copy of Launching to Leading ; available this spring to the first hundred registrants who attend • Free 1 hour consultation on Building Your B2B Market Leadership Machine

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