Are You Content with Your Content?

The job of running b2b marketing today demands functional mastery over a LOT of different disciplines. So many, in fact, that it’s all too easy to get pulled into the minutiae and to lose track of what’s really going on holistically in your marketing operation. This online workshop, "Big Picture Marketing - 8 Steps to B2B Marketing Success", takes a step back and examines the major components of the job of today’s marketing leader, and offers practical steps and approaches that can help optimize each one.

Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.

Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI

Content marketing, seems everybody’s always talking about it, but how can you best deploy it and what can it really do for your business?
Join this webinar to explore new trends, key challenges and current best practices, and how to utilise them for marketing success.

Join us as we discuss the 5 Keys to B2B Content Marketing Success and review the results of a new B2B content marketing survey to better understand the current state of content marketing and to identify key challenges as well as best practices.

In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

· Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

· Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

· Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

· Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

· Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content

What if you could produce content that hit the mark every single time?

Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.

So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.

You will learn:

Why content marketing and predictive analytics go hand-in-hand

How to drive more value from content using effective targeting and segmentation from predictive analytics

How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results

Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog – a blog with great content, a schedule with new articles, and an SEO strategy to increase viewership and leads.

But what if we told you that your blog could generate leads and traffic, without you having to create new posts to do so? What if your previous blog posts could feed a lead generating machine that increased leads by 250%, and caused a steady spike in revenue?

In this live Google Hangout, we joined forces with HubSpot to teach you how to optimize your blog to generate traffic and leads... without having to create new posts. Watch it now!

Why do some companies succeed and others fail to lead? Clearly no one wants to be a market follower. Yet many organizations get stuck as market followers. Even those who win rave technical reviews for their product, often trail less well-reviewed solutions. Their effectiveness never scales and they simply can’t catch up. The leader to them looks like a snowball rolling downhill to success while they feel like they are pushing a boulder up a mountainside.

This webinar will explore three things that contribute to this phenomenon:
• The three components of the modern marketing machine
• How the today’s market dynamics are breaking the machine
• How market leaders create efficiency, effectiveness AND relevance

We will then explore what to do differently, and provide a high-level roadmap to getting unstuck and accelerating your journey to market leadership.

Webinar Attendees Get
• Free E-book – 6x in 6 Months (for first 25 attendees only)
• Early Reader Copy of Launching to Leading ; available this spring to the first hundred registrants who attend
• Free 1 hour consultation on Building Your B2B Market Leadership Machine

Join this webinar to learn about the critical trends and best practices for B2B lead generation in Europe, and how to utilize them for marketing success.

The inbound marketing methodology for lead generation and lead nurturing is increasingly popular year over year in B2B industries. Yet many business don’t fully understand what it takes to transition to a content driven and automated form of marketing via the internet.

Everyone wants to experience success as quickly as possible, but not every company is in a position to execute inbound marketing for many reasons. It’s a big change for businesses who are use to event based campaigning, advertising, or cold calling.

The goal of this presentation is to help you assess - for those who want to transition to inbound marketing - how ready you are to start campaigning. Or perhaps you’ve invested in a marketing automation platform but not getting the traction you’d like to see. In either case, after this presentation you’ll have a precise understanding of what to tackle operationally to make your company's inbound machine roar to life.

Here are just a few of the issues we’ll address:

•How ready is your marketing leader and inbound advocate?
•How ready is your email list?
•What should your first marketing goals be?
•What services will you outsource?
•Appropriate document management for security and version control
•Is the needed social media protocol in place?
•Roles of team members

The presenter, Marguerite Inscoe had a 12 year career in workplace learning and performance before transitioning to inbound marketing 5 years ago. She is a blogger, social media marketer, email marketer, and certified with Hubspot as a partner. This fits around her other full time job as mom, wife, choir member, and a martial arts practitioner.

Marguerite’s full service agency, ReLaunchU, specializes in internet marketing for B2B companies - particularly those in the consulting and training industries.

As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:

1.Marketing flexibility empowers your team to acquire customers
2.Expand your business model to attract more customers
3.Proactive channel management builds revenue
4.Lower involuntary churn to increase revenue
5.Gain insights by benchmarking billing metrics against peers
6.Turn business intelligence into opportunity
7.Support for global growth

Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.

Predictive marketing is a hot topic for CMOs today but what does it mean from a practical perspective? In this webinar, Radius SVP of Marketing Angela Zener will present the various use cases of predictive marketing and the outcomes expected throughout the marketing funnel. Learn the top 10 use cases that drive faster market expansion, better customer identification and accelerated acquisition. Hear about how companies of all sizes, from growth to established enterprises, have leveraged the power of data science to discover, acquire, and measure markets and improve marketing performance.

Natascha Thomson, CEO, MarketingXLerator, co-author of 42 Rules for B2B Social Media Marketing: Natascha has over 15 years experience in enterprise marketing, and holds two Master’s degrees. She is an Adjunct Instructor for Advanced Social Media at UCSC Extension Silicon Valley.

Chris Raulf, Founder, Boulder SEO Marketing: Chris' international background makes him one of the few professionals in the industry who truly live and breath international and multilingual search engine optimization on a daily basis.

Steven Zielke, Founder & CEO of Blappsta: Steven co-hosts "ROCK the BLOG“, one of the largest blogger conferences worldwide, which takes place in Germany.

Michael Brito, Group Director, WCG: A frequent guest lecturer at various universities including Cal Berkeley, Stanford University, Syracuse University and more.

Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients?
But increased search traffic by itself is not an end goal. It needs to convert into bigger sales and less spending, exactly what you as the CMO are tasked to achieve.

• Many companies spend a large part of their budgets on PPC. Learn why organic SEO can be a better investment than PPC and how to make it happen.
• Are you ready for the mobile and App revolution? SEO is no longer limited to website optimization, so how can your organization stay competitive in the inbound marketing race?
• Why Social Media isn't SEO.
• International SEO - how can you manage this global challenge?

This webinar will explain what the modern CMO needs to know about SEO to stay competitive and where SEO fits in the organization.

Key Take-Aways Include:
• How to make the most out of SEO for your organization.
• How to increase sales and decrease cost with SEO.
• Do you need to have an App?
• Organic SEO vs. PPC - how should you allocate your budget?
• Why you can’t forget about customer support when it comes to SEO.

In today’s rapidly evolving marketing technology landscape, the one constant that remains is the need for a centralized source of customer data. With that, it becomes possible to build a unified customer view and create a superior customer experience across all stages of the customer lifecycle, from acquisition and growth to retention and service.

Join David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium, as they discuss the emergence of the real-time customer data platform (CDP) as the critical element to achieving this. They will share:
- Three components of a CDP
- Five benefits of the CDP
- How they work and what to look for
- Customer case studies and best practices

Register now to explore how this collection of new technologies allows marketers to re-imagine the boundaries of what can be done with customer data.

Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.

No matter how your push notification, in-app, or email strategies are performing, you’re likely wondering, “How do they compare to industry benchmarks? What’s the average for my industry? How are competitors fairing?"

Industry benchmarks answer many of these questions, and we’ve got them for you.

Join us for a webinar on November 18th, where Kahuna will present data from its second Mobile Marketing Index. Drawn from nearly 400 million user profiles and roughly 500 million events per day over the course Q3 2015, The Mobile Marketing Index takes an in-depth look at opt-in rates, user retention, goal achievement, opt-out and uninstalls, as well as the impact mobile has on email consumption.

In the webinar, you’ll learn:

-The average retention rate across 15 specific verticals after 30, 60 and 90 days
-Industry averages for opt-outs, uninstalls, and unsubscribes
-The impact mobile is having on email open rates and click-to-open rates
-How brands can use this benchmark data to optimize their mobile marketing strategies

In the digital marketplace, your customers are engaging with dozens of partners and hundreds of offers each day. Measuring behavior has always been a critical component of your marketing because it’s what lets you learn about the preferences of your customers.

When your customer data is onboarded with 3rd party partner data, you can open new possibilities and expand the size of your core audience.This knowledge can be your best tool for modeling a new target audience, but how do you apply attributes known about your core audience to your customer expansion strategies?

Sign up to hear experts from MediaMath, Connexity and LiveRamp speak about:

– How you can refine your data with 3rd party sources that produce meaningful segmentation
– How data sources, such as shopper intent data, enables more efficient and targeted campaigns
– Practical examples on how brands and agencies are actually leveraging new data sources to improve their campaigns

As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.

Join this B2B Content Hacks session to learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.