Doing Marketing in a Digital World – A Framework for Success

Allister Frost, Head of Digital Marketing Strategy, Microsoft UK
Marketing was relatively simple before the social web gave every consumer a voice. Today, brands are no longer in control and online conversations can disrupt the most carefully planned marketing campaign. Microsoft’s Allister Frost will explain how the social web now influences every facet of business life and share advice on how to make it work for you.

In this seminar you will learn:

· how our digital society formed

· the psychological motivators that fuelled the rise of the social web

· how marketing approaches must change

· how businesses can turn the social web to their advantage

Allister Frost is an experienced B2C and B2B marketer who helps businesses achieve their potential by connecting with customers through digital communication channels. As Head of Digital Marketing Strategy for Microsoft, he specialises in emerging online marketing techniques and is reengineering how brands like Windows, Office365, and Windows Phone use the social web to achieve their business goals. He regularly speaks at business and academic seminars about the rapidly changing social enterprise landscape, and shares advice about how brands can benefit from the end of the broadcast era and how creative marketing in a digital world can help unlock fresh business opportunities. Allister posts his ideas and perspectives to his popular digital marketing blog at http://allisterfrost.com and contributes to Microsoft’s Digital Learning curriculum. Prior to joining Microsoft in 2003, Allister managed consumer goods brands including Andrex, Huggies and Kleenex. These days he can mostly be found darting between Reading, London and Cyberspace.
http://allisterfrost.com / www.twitter.com/allisterf / allister.frost@microsoft.com
Feb 9 2012
46 mins
Doing Marketing in a Digital World – A Framework for Success
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