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Integrating Social Media into Sales & Marketing Automation

Many companies are finding it challenging to embrace Social Media as a viable way to engage customers and integrate it into their marketing and sales initiatives. How to integrate Social Media into your business is the topic of an upcoming Webinar offered by Venntive – a leader in integrated CRM, sa
Many companies are finding it challenging to embrace Social Media as a viable way to engage customers and integrate it into their marketing and sales initiatives. How to integrate Social Media into your business is the topic of an upcoming Webinar offered by Venntive – a leader in integrated CRM, sales contact management, marketing automation, email and social media marketing.

During the 30 minute, complimentary live Webinar topics will include:
• Realizing all the opportunities Social Media offers
• Engaging with customers by taking full advantage of Social Media
• Integrating Social Media into your sales and marketing programs

This brief introductory Webinar will help executives, sales and marketing, Social Media managers and Web managers discover how to engage your audience with a single, integrated communication approach across all platforms including Social Media!
Recorded Apr 18 2012 52 mins
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Presented by
Lydia Sugarman, CEO and founder of Venntive
Presentation preview: Integrating Social Media into Sales & Marketing Automation
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    Join the BrightTALK Academy to learn how to turn a live event into a long-tail, lead acquisition engine that drives engagement long after the brick and mortar doors close.

    This session will cover:
    - Leveraging rich media to increase engagement
    - Best practices for live streaming, video production and social media to drive buzz and engagement during an event
    - How to repurpose content from a live event to maximise exposure
  • Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
  • The inbound marketing methodology for lead generation and lead nurturing is increasingly popular year over year in B2B industries. Yet many business don’t fully understand what it takes to transition to a content driven and automated form of marketing via the internet.

    Everyone wants to experience success as quickly as possible, but not every company is in a position to execute inbound marketing for many reasons. It’s a big change for businesses who are use to event based campaigning, advertising, or cold calling.

    The goal of this presentation is to help you assess - for those who want to transition to inbound marketing - how ready you are to start campaigning. Or perhaps you’ve invested in a marketing automation platform but not getting the traction you’d like to see. In either case, after this presentation you’ll have a precise understanding of what to tackle operationally to make your company's inbound machine roar to life.

    Here are just a few of the issues we’ll address:

    •How ready is your marketing leader and inbound advocate?
    •How ready is your email list?
    •What should your first marketing goals be?
    •What services will you outsource?
    •Appropriate document management for security and version control
    •Is the needed social media protocol in place?
    •Roles of team members

    The presenter, Marguerite Inscoe had a 12 year career in workplace learning and performance before transitioning to inbound marketing 5 years ago. She is a blogger, social media marketer, email marketer, and certified with Hubspot as a partner. This fits around her other full time job as mom, wife, choir member, and a martial arts practitioner.

    Marguerite’s full service agency, ReLaunchU, specializes in internet marketing for B2B companies - particularly those in the consulting and training industries.
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    Marketers using marketing automation are substantially increasing key metrics like demand generation, leads, conversions, and revenue. We find in our own research that 80% of MAP users see their leads increase, and 77% see conversions increase.

    Yet only a fraction of businesses are using marketing automation for demand generation today. Why?

    First and foremost, it’s hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them. Not only are there more vendors than ever, but more features. MAPs are made up of many different feature-sets.

    Implementation is also a challenge. Nearly three in four MAP users said they had issues or delays in getting results.

    This webinar is based on data from 243 marketing automation users. The findings cover features, pricing, and services for 24 of the top vendors. We also conducted dozens of interviews and incorporated market share close to 20 million websites.

    In this webinar you will learn how to:
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    * Understand and avoid delays and challenges
    * Maximize ROI by using tactics that work best


    Speakers:
    Andrew Jones, VB Insight Analyst, VentureBeat
    Gina Kilby, Sr. Digital Marketing Director, Stonyfield
    Steve Neely, CMO, Casino del Sol
    Wendy Schuchart, Moderator, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, refreshed in December 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Are you a B2B marketer who wants to crack the "webinar code“ or increase the revenue generated from your current webinars? Webinars are amongst the most effective B2B channels for successful lead generation and can be used effectively by startups as well as established brands.

    In this webinar, Clemens Deimann, Associate Marketing Manager at LinkedIn, will share his A to Z strategy of successful webinar execution that results in a positive ROI (return of investment):

    - Identify your strongest buying persona to ensure lead conversion
    - Leverage on the audience and expertise of professional networks to drive registrations
    - Identify the right professional networks to reach decision makers
    - Find a thought leading speaker and topic relevant to your target audience
    - Choosing the right webinar technology setup to ensure flawless execution
    - Involve the sales department to design an optimal follow up
    - Measure the ROI success of your webinar to optimise and scale
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    What sets demand generation apart from other customer acquisition campaigns is a strategic mindset with a commitment to long-term customer relationships.

    Join BrightTALK's SVP of Engineering, Julian Buhagiar, as he discusses key strategies and metrics to ensure successful demand generation campaigns, Learn how BrightTALK uses key industry leaders to discuss and engage in current demand topics, such as demand vs lead generation, digital optimisation strategies, SEO and PPC campaigns, Inbound/Outbound Marketing, Social Channel Optimisation, Lead Scoring & Ranking and more.
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    Cross outside the U.S. borders and the need to use local language, including slang, only increases; get something translated incorrectly and it could be illegible, incorrect, or offensive. If businesses don't work with regional experts or truly know a nation's preferences they come across as arrogant, uninformed, or both. Words, though, paint only half the picture. Equally important: Cultural innuendos, monetization differences, and personalization expectations vary in each nation and region, and marketers should tailor their messages accordingly.

    The VentureBeat Insight webinar, "How to Spell Success Everywhere in the World," discusses the steps marketing pros can take to build an international message that cements their brand while tailoring it to specific regions.

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    Speakers:
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    * Pam Webber, CMO, 99 Designs
    * Diego Lomanto, CMO, Talent, Inc
    * Wendy Schuchart, Moderator, VentureBeat


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    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
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    * Amber Whiteman, Vice President, Metia
    * Andrew Jones, Analyst, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat

    This webinar will be an early look at Stewart Rogers' VB Insight report in early January 2016.

    Sponsored by SalesFusion

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
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    Cue WWIII.

    One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise.

    We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes.

    In this webinar, you'll:

    *Learn where the youth and millennial markets are watching their video content
    * Focus your marketing strategy on the right platform for your niche
    * Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow
    * Monetize your content the right way... once and for all.

    Register today for this interactive marketing executive roundtable. You don't want to miss this one!

    Speakers:
    * John Koetsier, Mobile Economist, TUNE
    * Greg Jarboe, president and co-founder, SEO-PR
    * Stephanie Carls, YouTube Digital Lifestyle blogger and Client Success Manager at Rivet
    * Wendy Schuchart, Moderator, VentureBeat

    This webinar is based on John Koetsier's October 2015 report.

    Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and commenting on digital content on the two global superpowers of digital content's sites: Facebook, and Google's YouTube. And every single day, more and more of the world's $600 billion advertising spend moves from TV and other legacy media to digital.

    Cue WWIII.

    One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise.

    We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes.

    In this webinar, you'll:

    *Learn where the youth and millennial markets are watching their video content
    * Focus your marketing strategy on the right platform for your niche
    * Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow
    * Monetize your content the right way... once and for all.

    Register today for this interactive marketing executive roundtable. You don't want to miss this one!

    Speakers:
    * John Koetsier, Mobile Economist, TUNE
    * Greg Jarboe, president and co-founder, SEO-PR
    * Stephanie Carls, YouTube Digital Lifestyle blogger and Client Success Manager at Rivet
    * Wendy Schuchart, Moderator, VentureBeat

    This webinar is based on John Koetsier's October 2015 report.

    Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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  • Title: Integrating Social Media into Sales & Marketing Automation
  • Live at: Apr 18 2012 3:00 pm
  • Presented by: Lydia Sugarman, CEO and founder of Venntive
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