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The top inbound metrics for B2B marketers

As savvy B2B marketers shift more of their marketing resources into driving inbound leads, many are struggling to demonstrate the effectiveness and ROI of their inbound marketing efforts. That’s no surprise given that there are dozens of inbound marketing metrics out there—each of which tells only
As savvy B2B marketers shift more of their marketing resources into driving inbound leads, many are struggling to demonstrate the effectiveness and ROI of their inbound marketing efforts. That’s no surprise given that there are dozens of inbound marketing metrics out there—each of which tells only part of the story.
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline. So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise?
Attend this free Webinar and discover the top metrics you need to track to ensure that your inbound programs are making the right impact. With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Recorded Aug 22 2012 57 mins
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Presented by
Uri Bar-Joseph (Optify)
Presentation preview: The top inbound metrics for B2B marketers
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  • Title: The top inbound metrics for B2B marketers
  • Live at: Aug 22 2012 5:00 pm
  • Presented by: Uri Bar-Joseph (Optify)
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