Content marketing is a big buzz word in 2012. But what's behind the buzz? NetProspex was proud to be one of the sponsors of a survey to the 30,000+ members of the B2B Technology Marketing Community on LinkedIn to find out just that. During this one hour session we will share and discuss the survey findings with a panel of B2B marketers. Get answers to key questions like:
- Whats working and what's not?
- Who's creating content and what are they creating?
- How do you measure content marketing results?
Writer & consultant: Stephanie Tilton, Ten Ton Marketing
Thought-leader: Samantha Stone, The Marketing Advisory Network
Practitioner: John T. Frankot EVP, Sales and Marketing, Solution Publishing
Host: Maribeth Ross, VP Marketing NetProspex