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B2B Content Marketing Trends for Tech Marketers

Maribeth Ross (NetProspex)
Content marketing is a big buzz word in 2012. But what's behind the buzz? NetProspex was proud to be one of the sponsors of a survey to the 30,000+ members of the B2B Technology Marketing Community on LinkedIn to find out just that. During this one hour session we will share and discuss the survey findings with a panel of B2B marketers. Get answers to key questions like:
- Whats working and what's not?
- Who's creating content and what are they creating?
- How do you measure content marketing results?

The panelists:
Writer & consultant: Stephanie Tilton, Ten Ton Marketing
Thought-leader: Samantha Stone, The Marketing Advisory Network
Practitioner: John T. Frankot EVP, Sales and Marketing, Solution Publishing
Host: Maribeth Ross, VP Marketing NetProspex
Sep 26 2012
59 mins
B2B Content Marketing Trends for Tech Marketers
content marketing
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Demand Generation

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    About Jesse Noyes:

    Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.
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    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

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    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
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    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

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    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Doug Sechrist:

    Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.
  • Social Selling: Leveraging Social Media & Employee Advocacy to Drive Revenue Recorded: Feb 26 2015 62 mins
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    - 5 Steps to launching your own employee advocacy program
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  • Title: B2B Content Marketing Trends for Tech Marketers
  • Live at: Sep 26 2012 6:00 pm
  • Presented by: Maribeth Ross (NetProspex)
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