B2B Content Marketing Trends for Tech Marketers

Presented by

Maribeth Ross (NetProspex)

About this talk

Content marketing is a big buzz word in 2012. But what's behind the buzz? NetProspex was proud to be one of the sponsors of a survey to the 30,000+ members of the B2B Technology Marketing Community on LinkedIn to find out just that. During this one hour session we will share and discuss the survey findings with a panel of B2B marketers. Get answers to key questions like: - Whats working and what's not? - Who's creating content and what are they creating? - How do you measure content marketing results? The panelists: Writer & consultant: Stephanie Tilton, Ten Ton Marketing Thought-leader: Samantha Stone, The Marketing Advisory Network Practitioner: John T. Frankot EVP, Sales and Marketing, Solution Publishing Host: Maribeth Ross, VP Marketing NetProspex

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