Using Data and Analytics to Improve Marketing Performance

Presented by

Laura Patterson | President and Founder, VisionEdge Marketing

About this talk

Marketers are being inundated on all fronts on the topic of data- large and BIG. And the amount of data at our fingertips is growing. We can’t escape it. But is the analytical skill and muscle that enable us to turn data into valuable customer insights that will allow you to optimize marketing and improve your customers’ experiences. Using analytics in this way requires a strategic approach. How can you begin using analytics effectively to gain valuable insights in order to improve your marketing’s value and contribution? Join us for this webinar if you are looking for proven strategies and techniques to leverage data and analytics to improve and prove your marketing capabilities, impact, and contribution. · Approaches for leveraging data and analytics to gain deeper customer insights · Optimizing customer-centric metrics to improve marketing performance · Keys to taking a more customer-centric approach to enrich the customer experience

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (422)
Subscribers (3832)
Join this webinar and video channel to learn the latest marketing best practices from leading speakers, vendors and thought leaders.