‘Like’ing Revenue: Tracking the All-Elusive ROI of Social Media

Presented by

Jake Wengroff, Global Director, Social Media Strategy and Research, Frost & Sullivan

About this talk

Now that most organizations have joined social networks, many are now trying to figure out how to link efforts to revenue. With the time needed to create and distribute content, efforts to draft policies and train staffers, and considerations for spending on advertising and other premium services and solutions, businesses are interested now more than ever on the ROI of social media marketing and client service strategies. Attend this webinar to learn how to quantify the value of your social media presence, review various metrics and listening tools (both free and paid), and map social media efforts to sales and revenue. LIST OF TOPICS COVERED - Free metrics from the social networks themselves - Premium metrics from third-party vendors - Should you advertise? A discussion of the merits of paid advertising or premium membership - CRM and how to integrate social media analytics with existing systems

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