Attaining Marketing Nirvana Through Content Management

Presented by

Loren Johnson, Frost and Sullivan

About this talk

We live in an era of ubiquitous networks and with the digitization of enterprise workflows, just like in the consumer market, knowledge workers constantly require all their content seamlessly across multiple devices, any time, any where and on demand. Marketing organizations now have the ability to cast a wider net and reach out and target those many more people across multiple platforms. In such a scenario the ability to manage, track, repurpose and deliver marketing content across multiple channels through a seamless platform is a "must-have" for any marketing organization to be successful. Through this webinar attendees will be able to: •Understand the needs and requirements of marketing professionals •Learn the value proposition of a seamless enterprise content ecosystem and as it specifically pertains to marketing •Investigate the Return on Investment and efficiencies gained through •investing in technology that help overcome challenges

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