Managing Content to Avoid Information Overload

Presented by

Jake Wengroff; Global Director, Frost & Sullivan

About this talk

The content headache arises when an organizations possesses too much (or too little content). These conditions occur when the content has not been mapped into the sales process. A formal audit of available or required content to complete a selling cycle will reveal where your gaps or overflow exist. By auditing your content and matching it to the sales process you can ensure that you have neither too much nor too little content. Finally, your content should appeal to your audience and we have some basic tips to avoid producing content that fails to move your audience.

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