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Marketing & PR Convergence: Using PR To Drive S.E.M.

Over the last few years the Marketing and PR teams have begun to converge and ground zero is the web. Media mentions no longer represent simply gaining exposure, it can and should be part of your search engine marketing strategy. How you format press releases, communicate hyperlinks, which media publications you seek placement in and how you capture this on your own website are all part of the marketing/pr mix for the smart organization today.
Recorded Feb 24 2010 41 mins
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Presented by
Naylor Gray; Director, Global Marketing, Frost & Sullivan
Presentation preview: Marketing & PR Convergence: Using PR To Drive S.E.M.

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  • Exploiting Opportunities in B2B Social Media Recorded: Apr 12 2012 45 mins
    Jake Wengroff, Global Director, Social Media Strategy and Research, Frost
    Companies in the B2B and professional services space have finally harnessed social media, but many are confused as to strategy, execution, and metrics. Join Jake Wengroff, global director of social media strategy and research for Frost
  • Mastering B2B Social Media Recorded: Apr 12 2012 48 mins
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    Social Media has received a tremendous amount of media coverage over the past few years, but the business-to-business (B2B) approach is usually left out. Consumer sales are frequently smaller, easier and sexier, but with larger budgets. It is time for B2B marketers to learn that social media is a better fit for their type of relationship-based sales, and applying this framework to their campaigns will accelerate their marketing careers.

    Lead Generation isn’t a dirty word. Social Media isn’t about hugging customers. These two seemingly at odds forces, when combined, offer the fuel needed to launch a marketer’s career to superstardom. Using never-before published methodologies and frameworks, this webinar will empower marketers to be a key driver of business growth and success. It exists to transform the often under appreciated marketer into a superstar to be admired by C-level executives and lauded by the sales team.
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    •Access to our unpublished '2012 marketing priorities survey' findings in which over 500 senior marketing executives shared their thoughts
    •Hear a best practice case study: how a forward thinking organization already addressed the number 1 challenge identified in the survey and, as a result, grew sales and EBITA
    •Uncover mega trends and convergence factors that will shape tomorrow's business environment
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    We live in an era of ubiquitous networks and with the digitization of
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    LIST OF TOPICS COVERED
    - Free metrics from the social networks themselves
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    Panelists:
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    Jake Wengroff; Global Director of Corporate Communications, Frost & Sullivan
    From problem child to child prodigy, social media will clearly be the most watched, discussed and measured portion of the marketing and communications mix in 2010. As the medium matures and begins to be integrated with other corporate efforts, several trends are sure to evolve and surface, most notably that senior management is expected to take a more hands-on role, and that measurement tools will be taken much more seriously. Social media for the most part costs nothing, but since it requires a large commitment of time, companies will seek to measure the ROI of that time and whether it truly makes a difference to the brand and the bottom line.
  • Marketing & PR Convergence: Using PR To Drive S.E.M. Recorded: Feb 24 2010 41 mins
    Naylor Gray; Director, Global Marketing, Frost & Sullivan
    Over the last few years the Marketing and PR teams have begun to converge and ground zero is the web. Media mentions no longer represent simply gaining exposure, it can and should be part of your search engine marketing strategy. How you format press releases, communicate hyperlinks, which media publications you seek placement in and how you capture this on your own website are all part of the marketing/pr mix for the smart organization today.
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Latest trends and best practice advice from leading marketers
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics. You will walk away from the live and on demand webcasts with practical advice for your strategic and tactical marketing initiatives to achieve your business goals.

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  • Title: Marketing & PR Convergence: Using PR To Drive S.E.M.
  • Live at: Feb 24 2010 11:00 pm
  • Presented by: Naylor Gray; Director, Global Marketing, Frost & Sullivan
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