Marketing & PR Convergence: Using PR To Drive S.E.M.

Presented by

Naylor Gray; Director, Global Marketing, Frost & Sullivan

About this talk

Over the last few years the Marketing and PR teams have begun to converge and ground zero is the web. Media mentions no longer represent simply gaining exposure, it can and should be part of your search engine marketing strategy. How you format press releases, communicate hyperlinks, which media publications you seek placement in and how you capture this on your own website are all part of the marketing/pr mix for the smart organization today.

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Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics. You will walk away from the live and on demand webcasts with practical advice for your strategic and tactical marketing initiatives to achieve your business goals.