The CEO Is Your Friend: The C-Suite and Social Media in 2010

From problem child to child prodigy, social media will clearly be the most watched, discussed and measured portion of the marketing and communications mix in 2010. As the medium matures and begins to be integrated with other corporate efforts, several trends are sure to evolve and surface, most notably that senior management is expected to take a more hands-on role, and that measurement tools will be taken much more seriously. Social media for the most part costs nothing, but since it requires a large commitment of time, companies will seek to measure the ROI of that time and whether it truly makes a difference to the brand and the bottom line.