The CEO Is Your Friend: The C-Suite and Social Media in 2010

Presented by

Jake Wengroff; Global Director of Corporate Communications, Frost & Sullivan

About this talk

From problem child to child prodigy, social media will clearly be the most watched, discussed and measured portion of the marketing and communications mix in 2010. As the medium matures and begins to be integrated with other corporate efforts, several trends are sure to evolve and surface, most notably that senior management is expected to take a more hands-on role, and that measurement tools will be taken much more seriously. Social media for the most part costs nothing, but since it requires a large commitment of time, companies will seek to measure the ROI of that time and whether it truly makes a difference to the brand and the bottom line.

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Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics. You will walk away from the live and on demand webcasts with practical advice for your strategic and tactical marketing initiatives to achieve your business goals.