Digital Breakfast 5 "What's the code ever done for me?" PMCPA, Heather Simmonds

A case study showing how peer-to-peer learning through social media in physician communities is saving lives by reducing misdiagnosis in cancer.

come and ask questions of the code...

a discussion with Thomas Lee and Audun Utengen of Symplur and Andrew Spong of STweM on using metrics to assess the performance of pharmaceutical companies on the social web.

2 GPs will be discussing: mobiles, websites, tablets, reps, emails, and all things digital. Come along and ask them a question?

2 nurses will be discussing: mobiles, websites, tablets, reps, emails, and all things digital. Come along and ask them a question?

Please join to discuss and ask questions of Heather on the code.

2 doctors will be discussing: mobiles, websites, tablets, reps, emails, and all things digital. Come along and ask them a question?

Digitally Sick crew – Alex Butler, Faisal Ahmed and Andrew Spong. They produce a monthly podcast and are hugely knowledgeable (and influential) in the healthcare digital arena.
•Alex Butler (ex-J&J, TED Med speaker, and now currently MD of The EarthWorks)
•Faisal Ahmed (Amazon, Life, Langland, Plotr and now ICC Lowe)
•Andrew Spong (academic, Twitter based community #hcsmeu, social business development)

The Awards will be launched in April, entries in June, face to face judging in September and awards in October - we will discuss categories, process, awards event, feedback, etc... Come along if you have judged, entered, or have an opinion

Update on the code and digital

Dr Neil Fraser, Long Terms Conditions Lead, NHS Rushcliffe CCG
Kevin Blackmore, NHS Partnerships Manager, ABPI
Paul Midgley, Director NHiS, CCG Non Exec Director

Contributions from: Ben Tilly, Digital customer marketing manager, GSK & Dave Pinnington, Digital Marketing Director EUCAN at Pfizer

Shona Davies, MSD will talk about the Univadis journey, where it has come from and plans for the future

4 key medicines management pharmacists discussing their place in the changing NHS, CCGs, medicines management or optimisation?

Alex Butler, Andrew Spong, & Faisal Ahmed debate digital, its future, and where is it all going wrong/right

Come and listen to the latest information relating to the code, the challenges, the issues. Ask questions of Heather Simmonds, Director of the PMCPA

Dr Neil Fraser, head of long-term conditions at NHS Rushcliffe CCG and a GP in East Leake, Nottinghamshire and Kevin Blakemore, NHS Partnership Manager at ABPI will discuss joint working from both an NHS and pharma perspective and to ask how the NHS and pharmaceutical companies can best work together.

A chance for you to hear more from the winners. Why they won and how they won? Judges (all from pharma), agencies, and pharma clients all online

Stephen Whitehead will be discussing the future of the pharmaceutical industry, how the ABPI will support this change, the upcoming ABPI conference and answer your questions LIVE