Reaching the Digital Consumer: Three Trends to Watch

The proliferation of smartphones and tablets and the growing popularity of social networking have made today’s consumer more connected than ever before, creating both challenges and opportunities for media companies, retailers and marketers. - How can marketers and retailers take advantage of the ways consumers are using their mobile phones while shopping? Will mobile apps save or kill retail now that apps make it so easy to compare store prices to those online? How can marketers capitalize on the opportunity to reach mobile consumers right at the moment and point of purchase? - What happens when mobile phones become ubiquitous and people start watching increasing amounts of video on TV, online, and via their new, smart devices? - What is the best way to measure digital audiences? Should offline measurement principles be applied online? Nielsen experts share their insights on digital consumers and outline what smart marketers, retailers and media companies need to know to leverage these emerging trends.