Reaching the Digital Consumer: Three Trends to Watch

Presented by

David Gosen, Managing Director of Digital for Europe, Nielsen | Charley Shoemaker, VP, Internet Audience Measurement, Nielsen

About this talk

The proliferation of smartphones and tablets and the growing popularity of social networking have made today’s consumer more connected than ever before, creating both challenges and opportunities for media companies, retailers and marketers. - How can marketers and retailers take advantage of the ways consumers are using their mobile phones while shopping? Will mobile apps save or kill retail now that apps make it so easy to compare store prices to those online? How can marketers capitalize on the opportunity to reach mobile consumers right at the moment and point of purchase? - What happens when mobile phones become ubiquitous and people start watching increasing amounts of video on TV, online, and via their new, smart devices? - What is the best way to measure digital audiences? Should offline measurement principles be applied online? Nielsen experts share their insights on digital consumers and outline what smart marketers, retailers and media companies need to know to leverage these emerging trends.

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Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.