Hi [[ session.user.profile.firstName ]]

Reaching the Digital Consumer: Three Trends to Watch

The proliferation of smartphones and tablets and the growing popularity of social networking have made today’s consumer more connected than ever before, creating both challenges and opportunities for media companies, retailers and marketers.

- How can marketers and retailers take advantage of the ways consumers are using their mobile phones while shopping? Will mobile apps save or kill retail now that apps make it so easy to compare store prices to those online? How can marketers capitalize on the opportunity to reach mobile consumers right at the moment and point of purchase?
- What happens when mobile phones become ubiquitous and people start watching increasing amounts of video on TV, online, and via their new, smart devices?
- What is the best way to measure digital audiences? Should offline measurement principles be applied online?

Nielsen experts share their insights on digital consumers and outline what smart marketers, retailers and media companies need to know to leverage these emerging trends.
Recorded Apr 26 2012 57 mins
Your place is confirmed,
we'll send you email reminders
Watch for free
Presented by
David Gosen, Managing Director of Digital for Europe, Nielsen | Charley Shoemaker, VP, Internet Audience Measurement, Nielsen
Presentation preview: Reaching the Digital Consumer: Three Trends to Watch
Related topics:

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile

Nielsen

  • Brands risk losing the Woman of tomorrow Recorded: Jun 9 2016 25 mins
    Elizabeth McLellan, Marketing Effectiveness Analytics Product Leader, Europe
    Women dominate when it comes to setting and influencing shopping behaviour trends.

    Did you know that women account for 70% of all spend and 65% of shopping trips? By age 67, a female will have completed a whopping 10,000 shopping trips. Over the next 20 year, young women, aged 16 to 34,will become the shoppers with the most income to spend.

    Woman are your most influential consumer group, and it’s important to understand the underlying trends in female shopping behaviour and consumption, particularly amongst young women in order to increase sales. Without this understanding brands are at risk losing the woman of tomorrow.

    Please join us at 10 am on Thursday, June 9th for a webinar where you’ll learn about:

    o The importance of the female shopper
    o Changes in the female shopping behaviour compared to previous generations
    o The Ehrenberg Bass report on “Are Younger Shoppers Easier to Win”?
    o Female views on private label
    o How to reach young female shopper
    o Battle of the sexes: the impact of TV on brand and ad recall for
    o 7 key action you can take now to grow your female sales
    Watch now
  • Nielsen Webinar: The Sustainability Imperative Recorded: May 24 2016 28 mins
    Claudia Gapp & Rachael Noon (Public Development & Sustainability Business Partners, EU & UK)
    How can you drive growth with Sustainability in EU?
    Watch now
  • Situación del MERCADO Y PERSPECTIVAS para 2016 Recorded: Feb 22 2016 40 mins
    Gema Del Castillo, Nielsen Retailer Services Manager
    Hacemos un viaje por la situación del mercado, repasando las tendencias que están marcando y van a marcar en 2016.
    Watch now
  • Breakfast At Yvonne's: Millennials in China – Who they are and What Moves Them Recorded: Jun 25 2015 43 mins
    Yvonne Lum
    In March, we brought China to the Champs-Elysées to share a better understanding of Chinese Consumer trends and the winning strategies of brands and retailers when engaging their customers.

    Now we are very happy to welcome you to ‘Breakfast at Yvonne’s’! In our first of a series of sessions our expert from Hong-Kong, Ms Yvonne Lum, will share hot topics from Greater China.
    Watch now
  • The Continuing Rise of E-Cigarettes Recorded: Dec 10 2014 21 mins
    Natasha Kendall, UK Liquor & Tobacco Lead Analyst and Gavin Mclauchlan, Media Consultant
    The e-cigarette category is developing rapidly in the UK and Nielsen is at the forefront of measuring and analysing its progress.
    Join our sector expert for a whistle-stop 20-minute presentation to arm you with the latest trends and insight into how the market is emerging. You’ll be shown consumer and media analysis derived from multiple measurement sources, including Nielsen’s cutting-edge consumer neuroscience labs, to give a holistic view of the sector and the effectiveness of its advertising.
    Watch now
  • DESPERTANDO AL GIGANTE DORMIDO Recorded: Oct 22 2014 34 mins
    Roberto Butragueño, Retailer Services Manager, Nielsen & Gema del Castillo, Retailer Services Manager, Nielsen
    Hasta el momento, el mercado de Productos de Gran Consumo desconocía las cifras de venta on-line en España.
    Nielsen es consciente del interés que nuestros clientes tienen en este canal y de su necesidad de disponer de información fiable e integrable con el resto de canales y por ello empezó en Enero a reportar las ventas en este canal. Un conocimiento más completo de este mercado emergente, proporcionará la base para crecer en éste área.
    Watch now
  • Meet Tomorrow's Consumer Today Recorded: Oct 10 2013 50 mins
    Eszter Boczan, Mateusz Zimowski, Bretislav Chovitek
    A challenging economic climate is both adding pressure and opening up new opportunities for the European region. Central Europe is seeing particular shifts with consumers demanding more value and moving more fluidly across media.

    Get to know the strategy addressing Central Europe as a region and find out tactics reflecting the fact that each country is unique.
    Watch now
  • Smoking in the UK: What's Next? Recorded: Jul 30 2013 50 mins
    Andrew Morton, Commercial Director, UK, Nielsen
    Economic shifts and new consumer attitudes are driving a step change in the Tobacco industry. E-cigarettes are quickly gaining ground in the UK as usage begins to compete with traditional cigarettes. Are e-cigarettes a rising opportunity or just a passing trend? Join us as we explore consumer response to this innovation and reveal whether “e-cigs” could be the next big bet for an evolving industry.
    Watch now
  • Don't Waste It: Make Your Digital Marketing Spend Count Recorded: May 22 2013 42 mins
    James Oates, Nielsen Managing Director, Media UK
    In a multi-platform world, you can't afford to miss your audience - especially Online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Join James Oates, Nielsen's UK Managing Director for Media, as he shares the latest breakthroughs for Manufacturers and Media Owners to accurately capture and adjust their Online campaigns and maximise impact.

    This session will feature a case study presented by Fanny Carouge, Head of Research for Unanimis.

    We will also share a preview of upcoming advancements in cross-platform campaign measurement.

    Key points covered in the event:
    - Generating robust, transparent, people-based measurement for networks that is comparative to other media
    - Monitoring campaigns in flight... knowing when and how to act
    - Going further with the data... understanding which opportunities are offered by a strong performance
    Watch now
  • How Retailers Are Disrupting The Trading Environment Recorded: Mar 27 2013 48 mins
    Mike Watkins (Head of Retailer & Business Insight, UK) & Mark Wohltmann (Global Convenience Centre Senior Manager)
    The retail landscape in Western Europe has become a battleground. Retailers are often disputing the given trading environment and using new ways to CONNECT with their consumers; reward HIGHER spending customers; and build LONGER TERM engagement using Private Label and Digital platforms.

    Join us for new insights and perspectives on how brands and retailers can win in this dynamic environment, including:

    - What manufacturers can learn from retailer innovations
    - Uncovering the categories driving retail disruption
    - Demystifying the Private Label Shopper
    - Retailers‘ advertising strategies
    Watch now
  • Session 2: Nielsen Convenience Market Symposium Recorded: Sep 13 2012 83 mins
    Mark Wohltmann, Nielsen Convenience Center Senior Manager
    Join Nielsen’s top convenience experts as they explore the trends and changes that will impact the growing convenience market over the next few years. From Asia’s c-store sector and the small format evolution in the US, to why the UK could be leading the transformation in how we shop, we will provide a global view of the key issues shaping this critical consumer sector.

    This is Session 2 of a two-part event. You have the option to register for one or both sessions.

    Session 2 Agenda (London time):

    4:30pm – 5:00pm
    "Conditions ripening for growth of c-retail in Brazil"
    Rick Parra, Director Retail Services Latin America, Brazil

    5:00pm – 5:30pm
    "Small Format Evolution Defines Tomorrow's Winners in the US"
    Todd Hale, Senior Vice President, USA

    5:30pm – 5.45pm
    Q&A and Closing Remarks
    Watch now
  • Session 1: Nielsen Convenience Market Symposium Recorded: Sep 13 2012 118 mins
    Mark Wohltmann, Nielsen Convenience Center Senior Manager
    Join Nielsen’s top convenience experts as they explore the trends and changes that will impact the growing convenience market over the next few years. From Asia’s c-store sector and the small format evolution in the US, to why the UK could be leading the transformation in how we shop, we will provide a global view of the key issues shaping this critical consumer sector.

    This is Session 1 of a two-part event. You have the option to register for one or both sessions.

    Session 1 Agenda (London time):

    2:00pm – 2:30pm
    "How Shoppers Embrace Small Format Convenience in Asia"
    Peter Gale, Managing Director Retailer APIMEA, Thailand

    2:30pm – 3:00pm
    "The Growth and Success of Forecourt Convenience Stores in South Africa"
    Jayne Ashworth, Associate Director, South Africa

    3:00pm – 3:30pm
    "The Rise of the Modern C-Store - Changing How We Shop in the UK"
    Mike Watkins, Head of Retailer and Business Insight UK

    3:30pm – 4:00pm
    Q&A and Closing Remarks
    Watch now
  • Reaching the Digital Consumer: Three Trends to Watch Recorded: Apr 26 2012 57 mins
    David Gosen, Managing Director of Digital for Europe, Nielsen | Charley Shoemaker, VP, Internet Audience Measurement, Nielsen
    The proliferation of smartphones and tablets and the growing popularity of social networking have made today’s consumer more connected than ever before, creating both challenges and opportunities for media companies, retailers and marketers.

    - How can marketers and retailers take advantage of the ways consumers are using their mobile phones while shopping? Will mobile apps save or kill retail now that apps make it so easy to compare store prices to those online? How can marketers capitalize on the opportunity to reach mobile consumers right at the moment and point of purchase?
    - What happens when mobile phones become ubiquitous and people start watching increasing amounts of video on TV, online, and via their new, smart devices?
    - What is the best way to measure digital audiences? Should offline measurement principles be applied online?

    Nielsen experts share their insights on digital consumers and outline what smart marketers, retailers and media companies need to know to leverage these emerging trends.
    Watch now
A leading global provider of information and insights
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
  • Upcoming webinars (0)
  • Recorded webinars (13)
  • Subscribers (2,510)
Channel RSS feed

Register for Free

 

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Reaching the Digital Consumer: Three Trends to Watch
  • Live at: Apr 26 2012 1:00 pm
  • Presented by: David Gosen, Managing Director of Digital for Europe, Nielsen | Charley Shoemaker, VP, Internet Audience Measurement, Nielsen
  • From:
Your email has been sent.
or close