Michael Gale, PulsePoint Group; Colette LaForce, AMD; Tracy Hansen, CA Technologies; Bruce Rogers, Forbes
CMOs are currently caught between the need to demonstrate ROI and the pressure to evolve the marketing function. How will the next-generation CMO succeed? In an age where near instant gratification for marketing investment is being demanded, the CMO is under duress to radically evolve the enterprise into a digitally centric marketing and communications engine.The underlying tension many C-suite executives are receiving to develop socially engaged strategies that also build the value of the brand in the long term has put undue pressure on resources.
The influencers participating in this roundtable will talk about their own unique experiences in handling this ongoing tension and offer tips and guidance to those in the middle of this fray or about to enter it.
- Michael Gale, Partner, PulsePoint Group (Moderator)
- Colette LaForce, CMO, AMD
- Tracy Hansen, SVP Corporate Marketing, CA Technologies
- Bruce Rogers, Chief Insights Officer, Forbes