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Who You Need on Your Side to Build Social Engagement: The Value of the CEO

PulsePoint Group
You may have a great vision for a socially engaged brand but you’ve got to have the right advocates – and financial support - on your side. This session, from the collaborative work with The Economist Intelligence Unit and PulsePoint Group’s “The Economics of the Socially Engaged Enterprise,” will show you a game plan for how to build future advocate groups based on where advocacy currently lies within your organization.

Topics covered:
- How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
- The imperative of C-suite advocacy
- Predictions about future advocates
- How to convince advocates of the value of social engagement
May 3 2012
45 mins
Who You Need on Your Side to Build Social Engagement: The Value of the CEO
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  • Who You Need on Your Side to Build Social Engagement: The Value of the CEO Recorded: May 3 2012 45 mins
    PulsePoint Group
    You may have a great vision for a socially engaged brand but you’ve got to have the right advocates – and financial support - on your side. This session, from the collaborative work with The Economist Intelligence Unit and PulsePoint Group’s “The Economics of the Socially Engaged Enterprise,” will show you a game plan for how to build future advocate groups based on where advocacy currently lies within your organization.

    Topics covered:
    - How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
    - The imperative of C-suite advocacy
    - Predictions about future advocates
    - How to convince advocates of the value of social engagement
  • The Economics of the Socially Engaged Enterprise: Achieving High Return Recorded: Apr 19 2012 48 mins
    PulsePoint Group
    Your organization can adopt clear best practices to expand the reach and economic value of social engagement with your customers, partners and employees. This webinar will introduce PulsePoint Group’s ongoing research diagnostic, in collaboration with The Economist Intelligence Unit, to show you what to focus on and how to sequence the right actions to reap the four times higher economic return experienced by socially engaged high performers.


    Topics covered:
    - The defining attributes of the socially engaged high performers
    - The C-suite advocacy required to get traction
    - Evidence of the range of economic values social engagement has been calculated to deliver
    - Finding out where your organization is and what you should do next
Social media marketing best practices for the enterprise
Social media marketing best practices for the enterprise

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  • Live at: May 3 2012 5:00 pm
  • Presented by: PulsePoint Group
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