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Who You Need on Your Side to Build Social Engagement: The Value of the CEO

PulsePoint Group
You may have a great vision for a socially engaged brand but you’ve got to have the right advocates – and financial support - on your side. This session, from the collaborative work with The Economist Intelligence Unit and PulsePoint Group’s “The Economics of the Socially Engaged Enterprise,” will show you a game plan for how to build future advocate groups based on where advocacy currently lies within your organization.

Topics covered:
- How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
- The imperative of C-suite advocacy
- Predictions about future advocates
- How to convince advocates of the value of social engagement
May 3 2012
45 mins
Who You Need on Your Side to Build Social Engagement: The Value of the CEO
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Social Media Marketing

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  • Upcoming (7)
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  • You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company.

    You’re probably asking a few questions:
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    - What does this mean for our website update?
    - Who do we turn to for technical support?
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    Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. That’s why we've brought Cathy McKnight to the rescue. Cathy is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this DNN webinar, Cathy covers:

    - Immediate next steps
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    Join Cathy to learn how to address your current (or future) situation.
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    Social network share. Invite advocates to share content on Twitter, Facebook and LinkedIn.

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    Comment on content. When users receive comments on their content, they’re more likely to remain interested in participating.

    Answer a question. Save the time of your customer care team by having your customers help answer questions.

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    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

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  • Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

    In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.
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    Abstract:

    A complete report on the current state of cost, payback and return within marketing technology.

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    Which categories and tools provide the biggest return, and which are a waste of money?

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    Which tools might be best suited to your size of organization, and which should you discount from your selection criteria?

    And how do ROI levels change during different stages of marketing and sales?

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  • Channel
  • Channel profile
  • A Look Forward: The CMO of the Future Recorded: Dec 12 2013 47 mins
    Michael Gale, PulsePoint Group; Colette LaForce, AMD; Tracy Hansen, CA Technologies; Bruce Rogers, Forbes
    CMOs are currently caught between the need to demonstrate ROI and the pressure to evolve the marketing function. How will the next-generation CMO succeed? In an age where near instant gratification for marketing investment is being demanded, the CMO is under duress to radically evolve the enterprise into a digitally centric marketing and communications engine.The underlying tension many C-suite executives are receiving to develop socially engaged strategies that also build the value of the brand in the long term has put undue pressure on resources.

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    Panelists:
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    - Colette LaForce, CMO, AMD
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  • Social and Mobile – Engagement Marketing Not a Reach Replacement Recorded: Oct 17 2012 45 mins
    Michael Gale, Partner, Pulsepoint Group
    Mobile is everywhere, as is social. But social media is not the key way to win with the mobile workforce. Social engagement using mobile to drive marketing resonance, behavioral change in employees and new product and service and sales effectiveness offers an amazing new world of opportunity. The session will cover what this new world can and would look like based on work with clients and the economics based on a collaborative project on the Socially Engaged Enterprise with the Economist Intelligence Unit.
  • Organizational Transformation for Social Engagement Recorded: Jun 14 2012 42 mins
    PulsePoint Group
    Successful social engagement requires organizational transformation – putting in place an enablement structure to developing talent to ensuring peer support. In this webinar, based on findings from a collaborative research project with The Economist Intelligence Unit on “The Economics of Social Engagement,” PulsePoint Group will discuss the transformation required for social engagement.

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  • Building On Social Listening Centers: Crowdsourcing New Product Ideas Recorded: May 31 2012 47 mins
    PulsePoint Group
    In a collaborative study with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise,” executives defined social engagement today as online listening, blogging, and building relationships with online influencers. But the top economic or business return performers have a different view – they will be more focused on ideas and action in the next two years. Big-return companies crowdsource new products (57%), or let customers participate in developing ideas. In fact, they are predicting a significant portion of new products will be derived from social engagement insights. This webinar from PulsePoint Group will explore best cases and practices.

    Topics covered:
    - Research results
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    - Case studies
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  • Smart Investment Models as You Build Your Brand’s Social Engagement Strategy Recorded: May 17 2012 45 mins
    PulsePoint Group
    Everyone wants to be in a socially engaged enterprise but understanding the right level of investment and sequence of activities is often unclear. From a collaborative research project with The Economist Intelligence Unit, PulsePoint Group has calculated the enormous range of very disparate economic performances achieved across six types of socially engaged enterprises. With the highest economic performers achieving a four times higher return than the lowest performers, there are sensible investments in time and money that you should consider to win.

    Topics covered:
    - The lowest and highest performing socially engaged enterprise profiles – from one extreme to another
    - The most consistently wrong and the most surprisingly effective investment focus areas
    - Plotting your journey to the most economically optimized state of social engagement
  • Who You Need on Your Side to Build Social Engagement: The Value of the CEO Recorded: May 3 2012 45 mins
    PulsePoint Group
    You may have a great vision for a socially engaged brand but you’ve got to have the right advocates – and financial support - on your side. This session, from the collaborative work with The Economist Intelligence Unit and PulsePoint Group’s “The Economics of the Socially Engaged Enterprise,” will show you a game plan for how to build future advocate groups based on where advocacy currently lies within your organization.

    Topics covered:
    - How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
    - The imperative of C-suite advocacy
    - Predictions about future advocates
    - How to convince advocates of the value of social engagement
  • The Economics of the Socially Engaged Enterprise: Achieving High Return Recorded: Apr 19 2012 48 mins
    PulsePoint Group
    Your organization can adopt clear best practices to expand the reach and economic value of social engagement with your customers, partners and employees. This webinar will introduce PulsePoint Group’s ongoing research diagnostic, in collaboration with The Economist Intelligence Unit, to show you what to focus on and how to sequence the right actions to reap the four times higher economic return experienced by socially engaged high performers.


    Topics covered:
    - The defining attributes of the socially engaged high performers
    - The C-suite advocacy required to get traction
    - Evidence of the range of economic values social engagement has been calculated to deliver
    - Finding out where your organization is and what you should do next
Social media marketing best practices for the enterprise
Social media marketing best practices for the enterprise

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  • Title: Who You Need on Your Side to Build Social Engagement: The Value of the CEO
  • Live at: May 3 2012 5:00 pm
  • Presented by: PulsePoint Group
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