Interview with Liz Miller, VP of Global Programs & Operations at the CMO Council
Liz Miller, VP of Global Programs & Operations at the CMO Council
About this talk
Hear from seasoned marketing and communications executive, Liz Miller as she describes the importance of webinars and videos in the CMO Council's digital marketing strategy. Learn how Liz views the content creation and distribution process of rich media and why measuring and communicating the results to be paramount to her success.
Learn from marketing experts how content is accelerating demand generation; the importance of leveraging your distribution channels, and how best to capture the insights of content engagement to meet your objectives…