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There is so much buzz around social media in marketing but how does it translate into sales on the bottom line and how can you get your finance director bought-in?

In this groundbreaking presentation, Patrick will offer vital insights and answer your questions to help you:
> put pounds and pence against your social media activity
> get your board bought-in to give your social media activity the stimulus it needs to work at its best
> learn from case studies where organisations have made social networks thrive on a commercial level
> create true engagement with your audience using the right content, networks and strategies
> cut through the hype around sites like Twitter, YouTube etc. to understand the percentage they should command of your marketing mix 

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Effectively Monetising Social Media

> learn how various brands are using paid search to demonstrably drive sales
> explore how brands should integrate paid search into their overall mix to fully capitalise on its potential
> looking at results-driven models for paid search to ensure that you don't pay more than you need to to benefit the bottom line

Advanced Search Strategies - results-driven paid search

> prioritising natural search at board level to drive brand loyalty and sales
> easy tips for natural search that will make all the differenceto your rankings
> mine the top, mid and long tail funnels to drive targeted traffic to your site

Advance Search Strategies - making the most of natural search

Understand what's new in search such as Google's new trademark policy and what marketers need to know.

Advanced Search Strategies - setting the agenda

> understand how the business case for search marketing has changed in today's uncertain economy and what you need to be thinking about
> ensure that your brand is enhanced at every touchpoint of your overall search campaign
> what is the optimum marketing mix to survive the current climate - some pointers

Advanced Search Strategies - getting full value in 2009

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