Advanced Search Strategies - getting full value in 2009
> understand how the business case for search marketing has changed in today's uncertain economy and what you need to be thinking about
> ensure that your brand is enhanced at every touchpoint of your overall search campaign
> what is the optimum marketing mix to survive the current climate - some pointers
RecordedApr 21 200932 mins
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There is so much buzz around social media in marketing but how does it translate into sales on the bottom line and how can you get your finance director bought-in?
In this groundbreaking presentation, Patrick will offer vital insights and answer your questions to help you:
> put pounds and pence against your social media activity
> get your board bought-in to give your social media activity the stimulus it needs to work at its best
> learn from case studies where organisations have made social networks thrive on a commercial level
> create true engagement with your audience using the right content, networks and strategies
> cut through the hype around sites like Twitter, YouTube etc. to understand the percentage they should command of your marketing mix
Click ATTEND and fill out the short one-off form to secure your place
> understand how the business case for search marketing has changed in today's uncertain economy and what you need to be thinking about
> ensure that your brand is enhanced at every touchpoint of your overall search campaign
> what is the optimum marketing mix to survive the current climate - some pointers
> learn how various brands are using paid search to demonstrably drive sales
> explore how brands should integrate paid search into their overall mix to fully capitalise on its potential
> looking at results-driven models for paid search to ensure that you don't pay more than you need to to benefit the bottom line
> prioritising natural search at board level to drive brand loyalty and sales
> easy tips for natural search that will make all the differenceto your rankings
> mine the top, mid and long tail funnels to drive targeted traffic to your site
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Advanced Search Strategies - getting full value in 2009Colin Lewis, Head of Sales and Marketing, CityJet[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]32 mins