Effectively Monetising Social Media

Presented by

Patrick Johnston, Head of Social Media, J2

About this talk

There is so much buzz around social media in marketing but how does it translate into sales on the bottom line and how can you get your finance director bought-in? In this groundbreaking presentation, Patrick will offer vital insights and answer your questions to help you: > put pounds and pence against your social media activity > get your board bought-in to give your social media activity the stimulus it needs to work at its best > learn from case studies where organisations have made social networks thrive on a commercial level > create true engagement with your audience using the right content, networks and strategies > cut through the hype around sites like Twitter, YouTube etc. to understand the percentage they should command of your marketing mix Click ATTEND and fill out the short one-off form to secure your place

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