Use it or Lose it: Managing Incoming Leads

Presented by

Malcolm Friedberg, Principal at Lead Targets

About this talk

Inbound marketing is critical, but it's just the beginning of the process. What's your gameplan for converting all those new leads? Hear proven strategies that companies like Apple, Citrix Online and many others are using to maximize their incoming leads.

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Marketing automation is a powerful tool for marketers, but its only beginning to establish itself in the marketplace. If you're new to the space, this channel will help you decide whether automation makes sense for your company. If you're currently using a system, it's a place to exchange ideas and information with other experienced marketers.