Lead Nurturing, Lead Scoring and Marketing Automation

Presented by

David Rodnitzky & Malcolm Friedberg

About this talk

This 45 minute webinar will help Marketers with long sales cycles, complex sales and Enterprise clients understand how marketing automation can be a highly effective tool for lead generation. Malcolm Friedberg and David Rodnitzky will discuss how automation applies to lead gen, PPC adversting and everything tied to converting your leads.

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Marketing automation is a powerful tool for marketers, but its only beginning to establish itself in the marketplace. If you're new to the space, this channel will help you decide whether automation makes sense for your company. If you're currently using a system, it's a place to exchange ideas and information with other experienced marketers.