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Getting More Revenue from Marketing Automation

Modern B2B marketers are using marketing automation to fuel complex, personalized content marketing campaigns. Yet, there are a variety of ways forms and landing pages can be optimized at the content platform level to achieve more ROI from your marketing automation purchase. Join Val-Pierre Genton as he discusses how to drive revenue with marketing automation
Recorded Jul 22 2014 3 mins
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Presented by
Val-Pierre Genton, VP at BrightTALK
Presentation preview: Getting More Revenue from Marketing Automation

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  • Meet the IT Visionary: Influencing the IT Pro Recorded: Jun 16 2016 56 mins
    Val-Pierre Genton, VP of Audience at BrightTALK
    Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these individuals to identify (and purchase) your vision and products? BrightTALK’s VP of Audience, Val-Pierre Genton, delves into the new research of over 756,000 North American IT Visionaries on BrightTALK and discusses what it takes to acquire and inspire them.

    This session will delve into many questions impacting the IT professional’s buyer’s journey, including:
    - How do you engage an IT professional?
    - What types of content do IT professionals prefer to consume?
    - What are the consumption habits of these individuals?
    - What’s unique about persuading an IT pro?
  • How to Present Extraordinary Webinars Recorded: Feb 1 2016 4 mins
    Val-Pierre Genton, VP, Audience at BrightTALK
    Companies around the globe are leveraging online presentations to attract, connect and engage professionals to convert followers into customers. However, mediocre presentations can drive prospects the other way. With over 50,000 webinars and videos on BrightTALK, BrightTALK's VP of Audience shares what it means to present an extraordinary webinar.
  • How professionals discover, learn & succeed in their careers Recorded: Jan 29 2016 3 mins
    BrightTALK
    Today's business professionals leverage online content to advance their careers and solve their daily business problems. BrightTALK can help you strategically target your ideal audience throughout the buyer's journey.
  • Buyer’s journey trends that will define your 2016 demand generation Recorded: Dec 3 2015 40 mins
    Val-Pierre Genton, Vice President of Innovation and Development at BrightTALK
    More professionals are self-educating online than ever before and they are already 67% of the way through the researching process before they even talk to sales.

    So how do you get your information in front of them and influence their decision process? We recently teamed up with Lightspeed GMI, a global market research firm, to delve into the buyer’s journey and hear directly from the source on how professionals are making purchasing decisions and how they want to learn the information to solve their most pervasive business problems.

    Join our VP of Innovation and Development to parse through the data to see how you can further align your 2016 demand generation strategy to connect better with today’s decision makers and their influencers. This presentation will discuss:
    - How decision makers and influencers prefer to research and learn online at different stages in their career
    - Ways to repurpose your content to get more value with less effort
    - What promotional tactics you’ll need to get your message in front of the right buyers, at the right time
  • Engaging the B2B Buyer: How Not to Market & Sell like a Robot (EMEA Edition) Recorded: Aug 26 2015 43 mins
    Val-Pierre Genton, VP of Innovation & Development at BrightTALK
    With marketing and sales becoming increasingly intertwined, it’s crucial for marketers to prove their ROI by driving momentum for the sales team to close deals faster (one way or another). Often times the need for speed finds top-of-funnel leads being called prematurely -- instantly losing the connection and making your company appear more robotic and less human.

    In this BrightTALK Academy session, Val- Pierre Genton, our VP of Innovation & Development, reveals proven methods for navigating the B2B buyer’s journey to provide value-add content best aligned to buyers’ needs. We’ll share how to how turn your customers into advocates by continually adding value after the deal closes.

    Val-Pierre shares proven ways to engage the B2B buyer through:
    - Aligning with the customer journey to get results
    - Creating entertaining content experiences
    - Humanizing your story
    - Generating customer demand post sale
  • Engaging the B2B Buyer: How Not to Market & Sell like a Robot Recorded: Aug 25 2015 40 mins
    Val-Pierre Genton, VP of Innovation & Development at BrightTALK
    With marketing and sales becoming increasingly intertwined, it’s crucial for marketers to prove their ROI by driving momentum for the sales team to close deals faster (one way or another). Often times the need for speed finds top-of-funnel leads being called prematurely -- instantly losing the connection and making your company appear more robotic and less human.

    In this BrightTALK Academy session, Val- Pierre Genton, our VP of Innovation & Development, reveals proven methods for navigating the B2B buyer’s journey to provide value-add content best aligned to buyers’ needs. We’ll also share how to how turn your customers into advocates by continually adding value after the deal closes.

    Val-Pierre shares proven ways to engage the B2B buyer through:
    - Aligning with the customer journey to get results
    - Creating entertaining content experiences
    - Humanizing your story
    - Generating customer demand post sale
  • Quota Crushing Sales and Marketing Partnerships for SaaS Recorded: Sep 10 2014 39 mins
    Val-Pierre Genton, VP Strategic Accounts at BrightTALK and Craig Rosenberg, Co-Founder, TOPO
    Over the past years, marketing has increasingly taken control of its own destiny by taking ownership of lead conversion to opportunity. Now, businesses are moving lead development reps reporting lines from marketing to sales. Why? What happened? And how will it impact the ability for sales and marketing to form quota-crushing partnerships? Tune in to this short webinar discussion between two heavyweights to understand how you can modernize your go-to-market strategy to yield stronger sourced pipeline to closed bookings conversion.
  • Getting More Revenue from Marketing Automation Recorded: Jul 22 2014 3 mins
    Val-Pierre Genton, VP at BrightTALK
    Modern B2B marketers are using marketing automation to fuel complex, personalized content marketing campaigns. Yet, there are a variety of ways forms and landing pages can be optimized at the content platform level to achieve more ROI from your marketing automation purchase. Join Val-Pierre Genton as he discusses how to drive revenue with marketing automation
  • Increase Marketing Lead Conversions with Appointment Setting Quotas Recorded: Jun 16 2014 3 mins
    Val-Pierre Genton, VP at BrightTALK
    Marketers are now able to hold sales accountable for the leads they are generating and nurturing. Join Val-Pierre Genton as he discusses the exciting shift in marketing responsibilities and metrics -- owning the sales appointment setting quota.
  • Driving Revenue with Partner Marketing Recorded: May 15 2014 4 mins
    Val-Pierre Genton, VP at BrightTALK
    Use your content to drive better results from your partner marketing programs. Join Val-Pierre Genton of BrightTALK as he discusses the challenges he sees for partner marketing and the best uses of market development funds for more appointment settings.
  • You want my money? Inform and entertain me!! Recorded: Feb 5 2014 3 mins
    Val-Pierre Genton · Value Creator
    Why do we treat professionals differently than consumers? Putting on my suit doesn't mean I want to die of boredom. Consumer content sizzles with entertainment while informing and influencing. B2B content can do the same.
  • SpotifyMyPandoraTEDTube: lessons from B2C that unlock B2B revenue growth Recorded: Jan 23 2014 48 mins
    Val-Pierre Genton · Value Creator
    Music and video are rewiring our audiences and their relationship with content while apps nourish their impatience, on demand. Learn how best-in-class brands are tapping into this behavioral transformation to rethink audience engagement while making sales and management teams smile, big. Share your own challenges and successes with your peers during the session. Walk away with actionable insights that will make a positive revenue impact on your business and maybe even your own bank account!
  • My RIDICULOUS content expectations Recorded: Jan 14 2014 4 mins
    Val-Pierre Genton · Value Creator
    I'm not alone. Any sensible human that cherishes their life is starting to move away from "mass media" to "my media".
  • Wow, how I buy has changed so much. Recorded: Jan 7 2014 3 mins
    Val-Pierre Genton · Value Creator
    The impact digital media and content marketing are having on the buying cycle is NUTS.
Acquire and inspire your target audiences online
This channel focuses on B2B innovations in media, digital marketing, content marketing and demand generation. Tune in to understand how your peers and acquiring and inspiring their target audience and to improving their pipeline success.

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  • Title: Getting More Revenue from Marketing Automation
  • Live at: Jul 22 2014 12:05 am
  • Presented by: Val-Pierre Genton, VP at BrightTALK
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