Hi [[ session.user.profile.firstName ]]

What The Hidden Sales Cycle Means For Content Marketing

New research breaking down the best-in-class marketing strategies leaders are taking to bridge the gap between marketing and sales.

Moderator: Andrew Gaffney, Editor, DemandGen Report
Presenter: Julie Zadow, VP of Marketing, Aberdeen Group, a Harte-Hanks Company

SPEAKER BIO: As Vice President of Marketing, Julie oversees Aberdeen's Marketing Communications, Demand Generation, PR and Social Media activities. Julie's background is a multidisciplinary blend of marketing, events, sales and management experiences. Previous to Aberdeen Group, Julie was Program Director at IDC, responsible for the Sales and Marketing Integration Summit, among other programs. Prior to IDC, Julie was a Vice President at Yankee Group, and before that, Julie was Vice President of Events at Technology Review Magazine. Julie has also held marketing, events and management positions at Linkage Incorporated and The Conference Board.
Julie has a Master's Degree from the University of Edinburgh, Scotland, and graduated Cum Laude from Lafayette College in Easton, PA.
Recorded Apr 6 2012 33 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Andrew Gaffney, Editor, DemandGen Report & Julie Zadow, VP of Marketing, Aberdeen Group, a Harte-Hanks Company
Presentation preview: What The Hidden Sales Cycle Means For Content Marketing

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
Information source directly focused on demand generation
Learn from industry experts and improve your demand generation skills

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: What The Hidden Sales Cycle Means For Content Marketing
  • Live at: Apr 6 2012 5:00 pm
  • Presented by: Andrew Gaffney, Editor, DemandGen Report & Julie Zadow, VP of Marketing, Aberdeen Group, a Harte-Hanks Company
  • From:
Your email has been sent.
or close