What The Hidden Sales Cycle Means For Content Marketing

Presented by

Andrew Gaffney, Editor, DemandGen Report & Julie Zadow, VP of Marketing, Aberdeen Group, a Harte-Hanks Company

About this talk

New research breaking down the best-in-class marketing strategies leaders are taking to bridge the gap between marketing and sales. Moderator: Andrew Gaffney, Editor, DemandGen Report Presenter: Julie Zadow, VP of Marketing, Aberdeen Group, a Harte-Hanks Company SPEAKER BIO: As Vice President of Marketing, Julie oversees Aberdeen's Marketing Communications, Demand Generation, PR and Social Media activities. Julie's background is a multidisciplinary blend of marketing, events, sales and management experiences. Previous to Aberdeen Group, Julie was Program Director at IDC, responsible for the Sales and Marketing Integration Summit, among other programs. Prior to IDC, Julie was a Vice President at Yankee Group, and before that, Julie was Vice President of Events at Technology Review Magazine. Julie has also held marketing, events and management positions at Linkage Incorporated and The Conference Board. Julie has a Master's Degree from the University of Edinburgh, Scotland, and graduated Cum Laude from Lafayette College in Easton, PA.

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