Name: 5 Steps to Measure Lead-to-Cash Performance
Start: 2011-11-08T21:25:00Z
End: 2011-11-08T22:23:53.000Z
Location: BrightTALK

Learn from industry experts and improve your demand generation skills

Eloqua Experience 2013 is only weeks away and we’d like to invite you to a special online event previewing some of the hottest topics that will be addressed at this year’s event. 

Join us for a uniquely formatted pre-Eloqua Experience session featuring 6 ways to share and 6 ways to learn. The unique interactive format will allow you to:

➢help drive the conversation with real-time polling to benchmark business impacts, 
➢hear expert panelists analyze current and future trends, and
➢Compare innovations eMarketers are finding and using get breakthrough ROI.

This online event is a great way to connect with and share eMarketing challenges, impacts, trends and success stories. 

The panel will include top executives addressing the key topic areas at Eloqua Experience 2013, such as targeting, engagement, alignment, analytics and social media.

Are You Experienced? Insights On Hot Topics At EE13

Aberdeen Group research shows that it takes an average of 10 marketing touches for an unqualified lead to become a closed-won deal. No wonder then that content marketing is at the top of the agenda for so many b2b marketing leaders – content is the currency that drives these interactions. Featuring new content marketing and management research from Aberdeen Group, this webinar will share best practices on content marketing practices and types driving the results across the b2b revenue cycle.

Attendees will hear:

• How top-performing companies think about content like offers;
• Preferences for measuring the impact of content, from inbound traffic to conversions;
• An ROI for content marketing best practices; and
• Case study examples of successful content marketing practices.

Getting Content Marketing Right: Right Stage, Right Persona, Right Content

The Follow-Up Formula: Secrets for Nurturing Prospects

New research breaking down the best-in-class marketing strategies leaders are taking to bridge the gap between marketing and sales.

Moderator: Andrew Gaffney, Editor, DemandGen Report
Presenter: Julie Zadow, VP of Marketing, Aberdeen Group, a Harte-Hanks Company

SPEAKER BIO: As Vice President of Marketing, Julie oversees Aberdeen's Marketing Communications, Demand Generation, PR and Social Media activities. Julie's background is a multidisciplinary blend of marketing, events, sales and management experiences.   Previous to Aberdeen Group, Julie was Program Director at IDC, responsible for the Sales and Marketing Integration Summit, among other programs.  Prior to IDC, Julie was a Vice President at Yankee Group, and before that, Julie was Vice President of Events at Technology Review Magazine.  Julie has also held marketing, events and management positions at Linkage Incorporated and The Conference Board.
Julie has a Master's Degree from the University of Edinburgh, Scotland, and graduated Cum Laude from Lafayette College in Easton, PA.

What The Hidden Sales Cycle Means For Content Marketing

The Great Marketing Conversation

In this webinar Andrew Gaffney with DemandGen Report, the industry's leading source for trends and benchmarks, will share benchmarks on how leading companies increase market share and revenue by improving their speed to market.

The Demand Generation Time Machine

The Follow-Up formula: Secrets for Nurturing Prospects

Developing Content for the Digital Conversation

12 Tips for Sales and Marketing for Adress Changing buyer Behaviour in 2012

Marketing Automation in 2012-How to Navigate Change and Future-Proof Your Selec.

How Content Builds Your Brand, Creates Alignment, and Drives Real-Time Marketing

Join Carlos Hidalgo, President of The Annuitas Group, one of the leading B2B lead management consultancies, and Chris Koch, Director of Research and Thought Leadership of ITSMA, as they discuss and outline the specific steps to building a lead management process

Putting Process First: A Roadmap for Successful Lead Management

5 Steps to Measure Lead-to-Cash Performance

DemandGen

Report

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

5 Steps to Measure Lead-to-Cash Performance

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