Bryan Ehrenfreund, Jim Hooker, Bob Riazzi, Jim Burns, Aaron Biddar, Bill Leake, Steve Gershik
Eloqua Experience 2013 is only weeks away and we’d like to invite you to a special online event previewing some of the hottest topics that will be addressed at this year’s event.
Join us for a uniquely formatted pre-Eloqua Experience session featuring 6 ways to share and 6 ways to learn. The unique interactive format will allow you to:
➢help drive the conversation with real-time polling to benchmark business impacts,
➢hear expert panelists analyze current and future trends, and
➢Compare innovations eMarketers are finding and using get breakthrough ROI.
This online event is a great way to connect with and share eMarketing challenges, impacts, trends and success stories.
The panel will include top executives addressing the key topic areas at Eloqua Experience 2013, such as targeting, engagement, alignment, analytics and social media.
Trip Kucera, Senior Research Analyst, Marketing Effectiveness & Strategy, Aberdeen Group
Aberdeen Group research shows that it takes an average of 10 marketing touches for an unqualified lead to become a closed-won deal. No wonder then that content marketing is at the top of the agenda for so many b2b marketing leaders – content is the currency that drives these interactions. Featuring new content marketing and management research from Aberdeen Group, this webinar will share best practices on content marketing practices and types driving the results across the b2b revenue cycle.
Attendees will hear:
• How top-performing companies think about content like offers;
• Preferences for measuring the impact of content, from inbound traffic to conversions;
• An ROI for content marketing best practices; and
• Case study examples of successful content marketing practices.
Andrew Gaffney, Editor, DemandGen Report & Julie Zadow, VP of Marketing, Aberdeen Group, a Harte-Hanks Company
New research breaking down the best-in-class marketing strategies leaders are taking to bridge the gap between marketing and sales.
Moderator: Andrew Gaffney, Editor, DemandGen Report
Presenter: Julie Zadow, VP of Marketing, Aberdeen Group, a Harte-Hanks Company
SPEAKER BIO: As Vice President of Marketing, Julie oversees Aberdeen's Marketing Communications, Demand Generation, PR and Social Media activities. Julie's background is a multidisciplinary blend of marketing, events, sales and management experiences. Previous to Aberdeen Group, Julie was Program Director at IDC, responsible for the Sales and Marketing Integration Summit, among other programs. Prior to IDC, Julie was a Vice President at Yankee Group, and before that, Julie was Vice President of Events at Technology Review Magazine. Julie has also held marketing, events and management positions at Linkage Incorporated and The Conference Board.
Julie has a Master's Degree from the University of Edinburgh, Scotland, and graduated Cum Laude from Lafayette College in Easton, PA.
In this webinar Andrew Gaffney with DemandGen Report, the industry's leading source for trends and benchmarks, will share benchmarks on how leading companies increase market share and revenue by improving their speed to market.
Carlos Hidalgo, President of The Annuitas Group; Chris Koch, Director of Research and Thought Leadership of ITSMA
Join Carlos Hidalgo, President of The Annuitas Group, one of the leading B2B lead management consultancies, and Chris Koch, Director of Research and Thought Leadership of ITSMA, as they discuss and outline the specific steps to building a lead management process