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Getting Content Marketing Right: Right Stage, Right Persona, Right Content

Aberdeen Group research shows that it takes an average of 10 marketing touches for an unqualified lead to become a closed-won deal. No wonder then that content marketing is at the top of the agenda for so many b2b marketing leaders – content is the currency that drives these interactions. Featuring new content marketing and management research from Aberdeen Group, this webinar will share best practices on content marketing practices and types driving the results across the b2b revenue cycle.

Attendees will hear:

• How top-performing companies think about content like offers;
• Preferences for measuring the impact of content, from inbound traffic to conversions;
• An ROI for content marketing best practices; and
• Case study examples of successful content marketing practices.
Recorded Jun 18 2013 59 mins
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Presented by
Trip Kucera, Senior Research Analyst, Marketing Effectiveness & Strategy, Aberdeen Group
Presentation preview: Getting Content Marketing Right: Right Stage, Right Persona, Right Content

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  • Title: Getting Content Marketing Right: Right Stage, Right Persona, Right Content
  • Live at: Jun 18 2013 5:00 pm
  • Presented by: Trip Kucera, Senior Research Analyst, Marketing Effectiveness & Strategy, Aberdeen Group
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