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How to Achieve a Customer-Centric View in an Omnichannel World

Today, our customers are interacting with our business and services through mobile, web and increasingly via wearables. It is critical to understand and improve the user experience we are providing across all of these app channels. Are our customers getting good value from our apps? How are they interacting with us? How can we deliver more value via the channels and devices most important to our users? To stay competitive, you need to deliver great experiences to your users, quickly, securely and efficiently across all channels. Discover how a customer-centric view of your customer experience empowers you to understand your users, quickly identify issues and deliver more business value via apps through the omnichannel.
Recorded Dec 17 2015 47 mins
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Presented by
Jonathan Lindo, VP Enterprise Mobility, CA Technologies
Presentation preview: How to Achieve a Customer-Centric View in an Omnichannel World

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    • Team Center Universes that provides security, management and navigation needed to understand application environments. Similar to global filters that focus portions of the application environment for specific users allowing them to see only what is important to them.

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    CA Technologies
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    Introducing APM 10.2 that builds on the patent-pending innovations delivered in APM 10 to help you understand and start to tame the complexities of managing enterprise application performance. In this webcast you will learn about the new features in APM 10.2 including:

    •Enterprise Team Center, which works under the hood to provide Team Center to aggregate data across your APM enterprise environment allowing you to view application performance across clusters.

    •Team Center Universes that provides security, management and navigation needed to understand application environments. Similar to global filters that focus portions of the application environment for specific users allowing them to see only what is important to them.

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    See what’s impacting your end users before they feel the impact! We’ll discuss how CA Application Performance Management ties it all together from a user-centric app point of view.

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    Management of today’s mission critical applications requires detailed insight into the performance of complex API-level interactions – to triage emerging issues while easing service optimization and driving DevOps transformation.

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    - How to monitor your entire omnichannel stack with a single application performance management (APM) solution.
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    Having set out the common challenges faced when testing, a full demonstration will be provided of how test cases, data and virtual assets needed to fully test a system can be derived automatically from the requirements themselves, and how these can be automatically updated when the requirements change. Flowchart modelling will be suggested, as a way to bridge the gap between IT and business initiatives, so that testing iteratively and necessarily validates that the changing requirements set out by the business are implemented.
  • How to Achieve a Customer-Centric View in an Omnichannel World Recorded: Dec 17 2015 47 mins
    Jonathan Lindo, VP Enterprise Mobility, CA Technologies
    Today, our customers are interacting with our business and services through mobile, web and increasingly via wearables. It is critical to understand and improve the user experience we are providing across all of these app channels. Are our customers getting good value from our apps? How are they interacting with us? How can we deliver more value via the channels and devices most important to our users? To stay competitive, you need to deliver great experiences to your users, quickly, securely and efficiently across all channels. Discover how a customer-centric view of your customer experience empowers you to understand your users, quickly identify issues and deliver more business value via apps through the omnichannel.
Get total visibility into your app behavior with CA Technologies.
Just a glitch in app experience can turn loyal customers into lost ones. While modern applications can be simple to use, behind a pretty face can be a complex array of microservices, APIs and other backend services. That’s why application performance monitoring and management solutions from CA can simplify the complex to help you find and fix problems fast—so you can deliver exceptional user experiences. This makes for happy customers. And happy customers make for healthy businesses.

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  • Title: How to Achieve a Customer-Centric View in an Omnichannel World
  • Live at: Dec 17 2015 6:00 pm
  • Presented by: Jonathan Lindo, VP Enterprise Mobility, CA Technologies
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