Evolving the Digital Experience in 2017

Presented by

Simon Crawley

About this talk

The digital revolution within society is in full swing, as the rate of consumer-facing technological advancement accelerates to unprecedented levels. Your users have never been so tech aware, and businesses need to keep up in order to stay relevant in the current marketplace. The pressure on businesses is two-fold – not only do they need to successfully transform themselves and their processes, but they need to apply that transformation to their customers’ experience. So where do organizations need to focus their digital transformation efforts in order to be successful? And what part does analytics play in this digital revolution? How beneficial is a comprehensive and experienced analytics partner to organizations currently attempting to transform digitally? During this webinar we will discuss the difficulties organizations are encountering when undertaking their digital journey, investigate why some organizations are more successful at digital transformation than others, and take a look at the impact and repercussions of failing to successfully transform in 2017. Huge business challenges are also often opportunities, and where some businesses struggle, others will excel. Organizations today need to view digital transformation as their defining moment, and reap the benefits moving into the future.

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