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Helping Your Partners Use Social Platforms

Heather K. Margolis, President, Channel Maven Consulting
Part three of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. The webinars are designed to help these professionals market to and through your channel partners.

If you missed the last two webinars, please watch the recordings below:

- Assessing Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/50083
- Improving Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/51689

Be sure to register for the final installment in this webinar:
- October 10, 2012 – Executing an Email Campaign
http://www.brighttalk.com/webcast/7889/51689
Sep 12 2012
27 mins
Helping Your Partners Use Social Platforms
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Demand Generation

  • Live and recorded (1028)
  • Upcoming (13)
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  • Early on expectations from B2B buyers in their journey set the stage for marketing and sales to work together. As leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. This optimized plan and process can make a huge difference between smooth sailing or rough seas in the next steps of the journey for the marketing and sales teams and most importantly, the buyer.

    So, what does this process look like, and how can an optimized lead process affect not only the quality of the buyer's journey, but opportunity generation? Join Isaac Payne, Marketing Operations Specialist, and Ali Gooch, Sr. Sales Manager-both of Pardot, as they explore and give us tips on how we can get the most out of an optimized lead process.
  • BDB’s head of PR Alison Owen and guest speaker Fiona Steggles will talk through how to get the most out of every contact with the media. She will cover
    -How to prepare for a media interview
    -How to avoid answering tricky questions
    -How to turn every conversation with a journalist to best advantage
  • 65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

    If you join us at this webinar, you’ll learn:

    • The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it.
    • The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
    • Ways to approach your own unique buyer’s journey and questions to answer before production.
    • A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
  • Join DemandGen for an exclusive “State of the Union” address on the Oracle Marketing Cloud from special guest Kevin Akeroyd, general manager and senior vice president for Oracle Marketing Cloud. Coinciding with Oracle’s first ever Modern Marketing Experience (taking place the following week in Las Vegas), David will ask Kevin to share his insights on what attendees can expect at the show -- including the future of Eloqua and Responsys, Oracle’s flagship B2B and B2C marketing automation systems.
  • Modern buyers are self-educating on purchase decisions at every stage of the sales funnel. However, many lead generation professionals reserve the most engaging content formats for specific stages – a strategy misstep that fails to encourage prospects to move to the next stage. Webinars and videos can be used to engage prospects in all phases of the lead generation process, allowing marketers to better qualify leads and pass them to sales teams with more confidence.

    In this webinar Frost & Sullivan will discuss:

    •What moderns buyers expect from lead generation content
    •When to use webinars and videos in the sales funnel
    •Tailoring the message to fit each stage of the sales cycle
  • Predictive analytics is old news in the B2C world with companies like Amazon driving as much as 35% of revenues through their recommendation engine. But over the past year, B2B companies have been adopting this powerful technology to better understand purchase propensity and focus their resources on the highest converting leads, most effective campaigns and best customer expansion opportunities.

    Learn about the most common uses of predictive scoring to prioritize leads for sales and hear how three Lattice customers creatively put their predictive scores to use to increase conversion and campaign performance rates.
  • Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
  • Marketers often say that they want to be more metrics-driven or that they want to be able to show marketing’s value. In this session we will discuss the ways you can collect the metrics that prove the value of marketing, so you can regularly review and take action on the data. We will also cover the value of benchmarking in order to refine your processes and improve the effectiveness of your marketing efforts.
  • With the economy emerging from recession and businesses looking for new opportunities to reach, engage and attract new and profitable audiences, it is no wonder that talk of “going global” is spreading. According to the CMO Council’s own “State of Marketing” study, 86 percent of senior marketing leaders are looking at global markets thanks to new market sizes and opportunities. And the majority (48 percent) also believe that presenting a strong story via optimized digital channels is the best path to success.

    Despite the opportunities that new global markets present, there are also significant challenges and pitfalls that marketers must avoid to ensure that a relevant, contextual and robust customer experience is actually being delivered in a way these new global audiences understand and value. This is not just a conversation about how to translate a website. In fact, this is often where so many globalization strategies fail. This is a call to turn great digital experiences into globally relevant engagements, regardless of where customers live or what language they speak.

    Join the CMO Council for an in-depth discussion into the new mandates to reach and engage the digital global customer. Experts from Lionbridge, Esri and ISITE will share their perspectives on where and how new strategies must be outlined to address the complexities of staging globally relevant conversations in the new digital world, regardless of whether this new customer is across the ocean or just across the street.

    Some key issues to be discussed in this interactive webcast will include:

    •The new expectations of the global customer—and a call for relevance across all channels
    •The complexities of language, content and engagement
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  • Modern professionals are more connected than ever. This connectivity enables them to source business solutions and grow their careers across a variety of digital channels. The challenge for B2B marketers wanting to connect with these professionals is identifying the channels where their buyers are the most engaged.

    One of these channels is BrightTALK. Millions of professionals and businesses use BrightTALK to connect, learn and grow through shared knowledge and insights. And according to Frost & Sullivan, these professionals are among the most engaged buyers out there. In this in-depth session we'll discuss how BrightTALK helps customers:

    - Include rich media and online events in their content marketing mix
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    - Qualify and convert leads more effectively into loyal customers
  • Channel
  • Channel profile
  • Better Enable Partners to Drive Demand Recorded: Dec 10 2013 32 mins
    Heather K. Margolis
    Now, more than ever your team is challenged to come up with the ideal resources to enable partners to drive demand. Your partners struggle with where and how to begin often times leading to having a half-baked strategy and minimal execution. Join Heather K. Margolis Monday December 10 at 1:00pm EST for this 30 minute webinar where she will help you to:
    *Better educate your partners to drive demand
    *Provide your partners with the resources they can use today
    *Build upon that foundation to execute "Through" marketing success.
  • Drive Business Through Your Channel:Helping Partners Marketing to End-Customers Recorded: May 2 2013 39 mins
    Alexandra Krasne, Contributing Strategic Consultant, Channel Maven Consulting
    You've recruited them, trained them, and helped them execute several sales but your channel partners still struggle when it comes to truly marketing your solutions. Whether lack of resources, know-how or bandwidth your partners need more marketing resources and assistance. In this 1-hour webinar with channel marketing maven Alexandra Krasne learn how to provide them with just that and walk away with:
    - An in-depth overview of the types of marketing designations your partners fit into
    - Programs you can implement today to make your partners better marketers
    - Resources and strategies to truly drive business through your channel

    About Alexandra:
    Alex’s background as a journalist fuels her passion and creativity as a storyteller. It’s the secret weapon behind the successful content marketing campaigns, winning demand generation programs, and engaging social media efforts she has lead for startups, nonprofits, and Fortune 500 companies. Truly compelling stories transcend any medium and move audiences to buy, engage, and connect. Alex has successfully translated compelling stories to video, blogs, tweets, website copy – and helps Channel Maven clients do the same.
    With more than a decade of experience as a technology journalist, Alex’s writing has appeared all over the web and in print, including: PC World, Wired, CNN, CIO, The Houston Chronicle, TechSoup, Silicon Angle, ComputerWorld, Micro Publishing News, ARN, and Linux Today.
  • Executing an Email Campaign Recorded: Oct 10 2012 21 mins
    Heather K. Margolis, President, Channel Maven Consulting
    The final installment of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. This webinar will walk channel professionals through executing an email campaign to and through your partners.

    If you missed the last three webinars, please watch the recordings below:
    -Assessing Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/50083
    -Improving Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/51689
    -Helping Your Partners Use Social Platforms
    http://www.brighttalk.com/webcast/7889/52935
  • Helping Your Partners Use Social Platforms Recorded: Sep 12 2012 27 mins
    Heather K. Margolis, President, Channel Maven Consulting
    Part three of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. The webinars are designed to help these professionals market to and through your channel partners.

    If you missed the last two webinars, please watch the recordings below:

    - Assessing Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/50083
    - Improving Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/51689

    Be sure to register for the final installment in this webinar:
    - October 10, 2012 – Executing an Email Campaign
    http://www.brighttalk.com/webcast/7889/51689
  • Improving Partners Online Marketing Capabilities Recorded: Aug 8 2012 26 mins
    Heather K. Margolis, President, Channel Maven Consulting
    Part two of a four part webinar series to guide channel account managers and other partner-facing channel professionals through common marketing concerns. The webinars are designed to help these professionals market to and through your channel partners.

    Be sure to attend the additional upcoming events in this webinar series:

    * September 12, 2012 - Helping Your Partners Use Social Platforms
    * October 10, 2012 - Executing an Email Campaign
  • Assessing partners online marketing capabilities Recorded: Jul 11 2012 28 mins
    Heather K. Margolis, President, Channel Maven Consulting
    Part one of a four part webinar series to guide channel account managers through common marketing concerns over four months. The webinars are designed to help channel account managers better market to and through your channel partners. We respect your time, so each webinar is designed to be brief and impactful.

    Be sure to attend the following events in this webinar series:

    •August 8, 2012 ─ Improving partners online marketing capabilities
    •September 12, 2012 ─ Helping your partners use social platforms
    •October 10, 2012 ─ Executing an email campaign
We help you DRIVE more business through the CHANNEL
Channel Maven Consulting provides strategic channel consulting and marketing consulting to IT channel organizations of all sizes.

We are your strategic channel program and channel marketing partner. So what does that mean? We know not every channel strategy or program fits every organization. That’s why we work with you to understand your current channel programs, define your goals, and assess your resources. Then we pull from industry best practices and current innovations to help you drive more effective relationships both to and through your partners. Along the way, our clients don’t just find their place on the map, they gain insights on their unique advantages.

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  • Live at: Sep 12 2012 5:00 pm
  • Presented by: Heather K. Margolis, President, Channel Maven Consulting
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