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The C-Suite's Perspective On Using Data To Boost In-Store Conversion

Retailers have been collecting data within their brick-and-mortar stores for years, but have struggled to turn it into actionable insight. To succeed, retailers need to implement the tools that will help them understand their customers’ in-store experience and integrate that knowledge into their bus
Retailers have been collecting data within their brick-and-mortar stores for years, but have struggled to turn it into actionable insight. To succeed, retailers need to implement the tools that will help them understand their customers’ in-store experience and integrate that knowledge into their business. In this session, Bob Willett, Former CEO, Best Buy International and Chairman of the Board, Metapack, will share insights into the their strides in changing the in-store experience to engage customers. First merchants must improve the supply chain. Next, they must improve in-store conversion by arming associates with real-time information and understanding high-velocity spots in the store.
Recorded Jun 11 2012
57 mins
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Presented by
Bob Willett, Former CEO, Best Buy International and Chairman of the Board, Metapack
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  • Title: The C-Suite's Perspective On Using Data To Boost In-Store Conversion
  • Live at: Jun 11 2012 5:00 pm
  • Presented by: Bob Willett, Former CEO, Best Buy International and Chairman of the Board, Metapack
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